- Once again, Microsoft has squashed rumors that a Blu-ray drive for a refreshed Xbox 360 may be in the works. The company believes that DVD will remain the more important optical format at this time and that the real format battle may be fought online.
An article published by Home Media Magazine earlier this week quoted Shane Kim
, head of Microsoft Games Studios, saying that while Blu-ray "provides some visual boost for people who want a physical HD format", Microsoft does not see "that format taking off, in general." Consequently, Kim stated that Microsoft is not working on "any type of Blu-ray disc add-on for the Xbox 360."
These quotes somewhat contradict a steady stream of rumors coming out of Taiwan, suggesting that a Blu-ray Xbox 360 is set for a September launch. However, according to Kim, the DVD format is still going strong and offers a better value proposition in an Xbox 360 that sells for substantially less than the Playstation 3 at this time.
Home Media Magazine indicated that Microsoft may put much stronger focus on its Live platform than on thinking a new optical drive. Kim told the publication that the "digital distribution business is one of the reasons Microsoft is so keenly focused on Sony, and not Nintendo" in this current state of the console battle....