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SCEA President on Price Cut: PlayStation 2.5 for $299, Not PS3

200°
263w ago - During a recent [Register or Login to view links], President of Sony Computer Entertainment America Jack Tretton reinforced Sony CEO Howard Stringer's views on a PS3 price cut.

To quote: "We could've come out with a PlayStation 2.5 for $299 or less, and in the first two or three years it would sell extremely well," he explains.

"But there would be a point where people would be going, 'I am not really seeing the incremental leap.'"

"People are having short-term thinking–the platform is not even three years old," Tretton adds. "It was $599; it's now $399." He goes on to say that Sony isn't planning to snare all customers in day one, but over a ten year period.
 

Tecmo Koei President Says XBox 360 is Doing Better in Japan

50°
264w ago - Kenji Matsubara, global President and CEO of Tecmo Koei Holdings, has said that despite a difficult start in Japan, Microsoft is doing better with Xbox 360 than it did with the original console.

To quote: "Xbox 360 as a business is doing better than the old Xbox," he told Kikizo.

"They have a good opportunity for growth, but of course Sony is a Japanese company and Microsoft is known as a business software company, so brand image is one point. But Microsoft is doing well, especially considering how difficult it is these days.

"I think they have good growth potential for the future depending on the titles. We have a close relationship with Microsoft so I hope we can be a part of that."
 

Peter Moore Issues a Challenge to President Obama

250°
265w ago - Last week President Obama delivered a speech to the American Medical Association. His speech mainly focused on health care, but there was a short remark about video games.

The President, while speaking about ways to avoid illness and disease said that kids should "step away from the video games and spend more time playing outside."

So how does Peter Moore fit into all of this? Mr. Moore, in a recent [Register or Login to view links], poked a bit of fun at President Obama and issued a challenged of sorts regarding an EA product- EA Sports Active.

To quote: "As a father of three and someone who spends many a morning or lunch hour out on a run and/or in the gym, I applaud the President urging Americans to get off the couch and get active.

Of course, I can't resist pointing out that while I've always wholeheartedly endorsed moderation in anything you do, including playing games, it may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active.

This is a 'game' even the President may not want to "step...
 

President Obama: Video Games are a Health Concern

550°
266w ago - Video games are now a health concern. That's what President Obama is saying anyways.

During a speech to the [Register or Login to view links], President Obama made a comment about video games being a factor in unhealthy lifestyles.

To quote: The second step that we can all agree on is to invest more in preventive care so that we can avoid illness and disease in the first place. That starts with each of us taking more responsibility for our health and the health of our children.

It means quitting smoking, going in for that mammogram or colon cancer screening. It means going for a run or hitting the gym, and raising our children to step away from the video games and spend more time playing outside."
 

SCEE President: Wii Owners Will Upgrade to a PS3 Console

500°
267w ago - A few months ago SCEE confirmed news that Andrew House would be replacing David Reeves as president.

That being said, it appears the new president of SCEE isn't wasting any time taking over the reins from David Reeves and causing a stir.

After having been in his new office for only a little over a month, House is already making daring statements, telling Edge-Online in an [Register or Login to view links] that he believes Wii owners will eventually 'upgrade' to PS3, and that the PS3's lifecycle could "significantly" exceed ten years.

To quote: "If you look back at previous lifecycles, like PS2 versus N64 [sic], we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them."

"I think we're going to see this later on PS3, and the fact that it's a Blu-ray player as well and that there's a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will...
 
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