202w ago - According to the Entertainment Merchant's Association 2008 Annual Report, the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console... essentially concluding that the PS3 saved Blu-ray.

The study also found the average gamer to be 33-years old with 24% that are older than 50.

To quote: The EMA feels Blu-ray was the losing format in 2006, but thanks to the PS3, it rebounded in 2007 to become the de facto winner. Their prediction is the PS3 will be "the main force behind Blu-ray disc sales until 2009, when standalone Blu-ray players are expected to outpace the sales volume of the PS3."

We think this report raises a number of questions:

Is the PS3 really the driving force behind Blu-ray? Or is Blu-ray the driving force behind the PS3? Did Sony take too much of a gamble with a new format and didn't invest enough into the games? If so, will that improve now that Blu-ray has won?

206w ago - A few months ago SCEE confirmed news that Andrew House would be replacing David Reeves as president.

That being said, it appears the new president of SCEE isn't wasting any time taking over the reins from David Reeves and causing a stir.

After having been in his new office for only a little over a month, House is already making daring statements, telling Edge-Online in an interview that he believes Wii owners will eventually 'upgrade' to PS3, and that the PS3's lifecycle could "significantly" exceed ten years.

To quote: "If you look back at previous lifecycles, like PS2 versus N64 [sic], we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them."

"I think we're going to see this later on PS3, and the fact that it's a Blu-ray player as well and that there's a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will...

208w ago - Tokyo-based market researcher Net-Asia has released some new findings in reference to Japanese gaming trends.

The poll noted that out of those surveyed with a PS3, 66 percent of them believed that the graphical prowess of the console was a reason to own it.

To quote: When asked why they owned their respective consoles, 81% of the PS3 owners responded that they bought it for the gamse, while only 52% of Wii owners got their system for the games.

66% of the PS3 owners also cited graphical prowess of the system as a reason to own it, with the Blu-ray player being another reason. 37% of the Wii owners snapped up the console up to be used as a health tool, with other reasons included increasing family communication and to try playing games in a new way.

So there ya have it, the average PS3 owner in Japan is a young graphics addict that tends to enjoy playing action games by themselves.

PS: The pic below is a last-minute Memorial Day 2009 tribute!

208w ago - As you may or may not have heard, all of the Xbox 360 exclusive downloadable content for Fallout 3 will be coming to the PS3 this summer, thereby making the Xbox 360 exclusive DLC not Xbox 360 exclusive at all.

Timed exclusive? Whatever, that doesn't mean anything to me.

In addition, however, two new chunks of DLC are coming to both platforms, though the 360 gets it first... again. So you might think to yourselves, dear PS3 owners, that you've waited long enough and want to buy that DLC right away. But not so fast!

The DLC is only going to start trickling out this summer, the two new pieces actually hitting in the fall. As it turns out, a Game of the Year edition is also coming out in the fall, October to be more specific, and it's going to have all five DLCs in one package. If you've managed to hold out this long, you might as well just wait and get the GOTY edition.

As an expert calculator user, I can tell you that five pieces of DLC at $10 apiece is $50, and that's on top of buying the game in the first place. Trade that game in, however, (or sell it) and you'll likely make up the $10 difference. This gets you all of the DLC without taking up precious hard drive space, and it doesn't cost you anything more than if you downloaded it all separately.

Fallout...

209w ago - GameStop is offering PlayStation 3 owners who are interested in used games a sweet deal.

Valid now until May 21st, 2009 the following coupon (below) will give PlayStation 3 owners 20% off used PS3 game titles.

Great deal, right?

Well, the only downside is the coupon will work only for up to 3 PS3 games.

In any case, those interested may wish to take advantage of this deal while it lasts.