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Atari Speaks on Second-Hand Video Game Sales and the Industry

200°
294w ago - Various video game publishers have spoke out recently to either condone or criticize second-hand video game sales for eating into their profits.

Atari president Phil Harrison isn't worried though, as he says their future strategy is to make games that people will want to keep hold of stating: "it's no coincidence that the most valuable games, the one's that have the most lifetime as a game experience, are the one's that don't get resold, that don't get traded.

The games that have the embedded community, the embedded commerce, the extended, expandable experiences, are the one's that you would never want to trade, the one's you want to keep hold of. And that's perfectly in line with our future strategy so we're not that concerned about it," he said.

To quote: Speaking at the Atari Live event in London yesterday, the publisher said that to avoid games being sold on by consumers, the industry needs to offer more online features, whether adding extra content, social functions or financial services.

"Second hand game sales represent consumer choice and desire," said David Gardner, CEO of Atari.

"Obviously, it has economically been extremely painful for the...
 

7-Eleven Gets in the Game by Boosting Video Game Sales

100°
296w ago - Today, 7-Eleven announced that they will start carrying certain video game titles for sale, including Fallout 3, Gears of War 2, Call of Duty: World at War and World of Warcraft: Wrath of the Lich King.

Additionally, they will make several prepaid game cards available for companies (and games) like Nexon, Habbo, Gaia, Guild Wars, Runescape, Aeria, City of Heroes, ijji and Neopets.

Press Release: Gamers never die; they just grow up ... and continue to play ... and play ... and play. Today, the average gamer is not in his teens, but in his early 30s and, not surprisingly, most likely male. They play at home, at social gatherings, at work (shhhh) and online.

That's good news for 7-Eleven, Inc. whose customer base skews heavily male between the ages of 18 and 34. The world's leading convenience retailer is ready to take the proverbial plunge into video game sales after dabbling in it over the past years with successful SlurpeeŽ beverage promotions aimed at top-selling game franchises like Microsoft's Halo and EA Sport's Madden.

This month, participating 7-ElevenŽ stores introduce a line-up of seven of the top video game titles for sale as well as one of the most comprehensive selection of prepaid gift cards for another growing gaming phenomenon - Massively Multi-player...
 

Do Game BETAs and Demos Kill both the Mood and Sales?

50°
298w ago - The question is, do game companies sell less games because they offer a beta or a demo?

In an interview with GamePro magazine, Gears of War head-honcho Cliff Bleszinski said the following: "Once you play a BETA, you can check it off your list - you can say, yeah, I played it."

So, what Cliff seems to be saying is that they will not sell as many games to the public if they offer a beta/demo. Makes some sense and as the old saying goes, why buy the cow (or GOW in this case...) when the milk is free.

Of course BETAs can be looked at in a slightly different light than demos because a beta is supposed to help the devs sort out issues that they might not have found otherwise. Wide-scale testing also stresses servers and other support systems that routing in-house testing just can't do as effectively.

On the other hand, betas do provide quite a bit of insight into the final product. The gameplay will almost certainly be the same and graphics usually only increase slightly in the final versions. In essense, a BETA of a multi-player game is a free playing period that helps devs and gets gamers excited about a game.

Of course this can backfire and it can cause gamers to run the other way before the final version even hits the streets. Maybe some of the issues have been...
 

GameStop: Game Trade-ins Accelerate Sales for New Games

50°
305w ago - The used games market has always been something of a problem for games publishers and developers as there is a certain belief that the respective market undervalues their work.

However, Bob McKenzie of GameStop has trashed such thoughts. He admits that used games are a very profitable part of GameStop's business, but there is a benefit for the publisher in what they call the "circle of life."

The reason being is that the trade-ins GameStop get help to drive and accelerate sales for new games as well. To quote:

Multiplayer: Sales of used games are a big part of GameStop's business. What do you say to people who say that selling used games undermines the value of the work done by publishers and developers?

McKenzie: The used games, as reported in our financials, are a very profitable part of our business. The major benefit, not only for us but for the publishers as well, is what we call a "circle of life." The trade-ins we get from used games help to drive and accelerate sales for new games as well.

I've got an eight-year-old boy who's very much into gaming on all formats. [The used game trade-in option is] really neat. It's not just teaching him some economic lessons hopefully at a young age but it's really about having a broader assortment of...
 
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