- Today, 7-Eleven announced that they will start carrying certain video game titles for sale, including Fallout 3, Gears of War 2, Call of Duty: World at War and World of Warcraft: Wrath of the Lich King.
Additionally, they will make several prepaid game cards available for companies (and games) like Nexon, Habbo, Gaia, Guild Wars, Runescape, Aeria, City of Heroes, ijji and Neopets.
Press Release: Gamers never die; they just grow up ... and continue to play ... and play ... and play. Today, the average gamer is not in his teens, but in his early 30s and, not surprisingly, most likely male. They play at home, at social gatherings, at work (shhhh) and online.
That's good news for 7-Eleven, Inc. whose customer base skews heavily male between the ages of 18 and 34. The world's leading convenience retailer is ready to take the proverbial plunge into video game sales after dabbling in it over the past years with successful Slurpee® beverage promotions aimed at top-selling game franchises like Microsoft's Halo and EA Sport's Madden.
This month, participating 7-Eleven® stores introduce a line-up of seven of the top video game titles for sale as well as one of the most comprehensive selection of prepaid gift cards for another growing gaming phenomenon - Massively Multi-player...