- Today Activision is reporting that Call of Duty: Modern Warfare 2 made $550 million in the first five days of the videogame's release.
It appears even in this challenging economic climate, Modern Warfare 2 is indeed a top seller setting a new entertainment industry record.
Press Release: Call of Duty®: Modern Warfare® 2 Sets All-Time Entertainment Industry Record Grossing an Estimated $550 Million Worldwide in First Five Days
Biggest Entertainment Launch in History Continues to Break Records
SANTA MONICA, Calif., Nov 18, 2009 - Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars.
The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.
Modern Warfare 2's launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records:
- The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
- The largest reported five-day...