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Speculation: The Wii price cut?

200°
333w ago - It is looking more and more like Nintendo may have no option to make the Wii cheaper at retail, despite what Satoru Iwata says. Here's why:

It has been at the same price for a long time now, during which it has become a lot cheaper to make. Especially with the volumes they are churning out. And they were making a profit in every unit from the beginning. So there is plenty of room to drop the price.

They are ramping up production to 25 million units a year. Initially these will just meet the backlog of demand but once that is done they will need to use the price mechanism to shift them.

Their release schedule is looking very weak. Right now we have Super Smash Bros, Brawl, Mario Kart and Wii Fit. Then nothing mega and lots of shovelware. Compare that with the PS3 and 360.

GTA IV. This is going to transform the balance in the market strongly in favour of the HD consoles. The Wii is going to look increasingly last gen.

To make the most money out of the Wii back catalogue of games Nintendo need as many platforms out there as possible. At a lower price they will sell more Wiis and milk it on the software.

The Microsoft Xbox 360 price cuts now make the Wii look very expensive. You get a whole lot more for your money with the 360.

So...
 

Google to make first big job cuts

50°
337w ago - Google has announced its first sizeable cuts, with the axing of 300 jobs at its online advertising unit DoubleClick.

The lay-offs make up about a quarter of DoubleClick's 1,200-strong workforce in the US. Worldwide, DoubleClick has about 1,500 employees.

Google's chief executive Eric Schmidt has suggested that overseas operations, employing a further 300 people, will also be affected at a later date.

It is a first for Google and perhaps not one they want to trumpet too much.

In a statement, Google said: "Since our acquisition of DoubleClick closed on March 11, we have been working to match and align DoubleClick employees in the US with our organisational plan for the business.

"As with many mergers, this review has resulted in a reduction in head-count at the acquired company."

Privacy concerns

Some workers have been laid off already, while Google says others are being offered transitional roles, or contract jobs, which are expected to end after the two companies are fully integrated.

In a blog posting in March, Mr Schmidt gave a heads-up that job cuts would be likely and that those outside the US would be made "in accordance with local law".

At over $3 billion (£1.5bn), Google's purchase of DoubleClick is...
 

More Moves at Microsoft: 3 Top Executives Step Down!

50°
337w ago - The revolving door in Redmond is spinning again.

This time, two top executives have left the company and a third will do so in a few months. They are:

--G. Michael Sievert, formerly corporate VP for Windows Product Marketing

--Steven Berkowitz, senior VP in the Online Services group

--Pieter Knook, formerly senior VP in the Mobile Communications Business

Sievert, previously executive vice president and chief marketing officer at AT&T Wireless Services Inc., had been with Microsoft since 2005. As the executive responsible for promoting Windows Vista, he undoubtedly took some heat over public perceptions of Microsoft's latest operating system as slow, bug-plagued and incompatible with other applications (although Microsoft also says it sold more than 100 million Vista licenses in the product's first year). In early February, about 10 days before Microsoft announced Sievert's exit, CEO Steve Ballmer told analysts that the company needs to improve its Vista marketing efforts.

In announcing Sievert's departure, Microsoft said only that he left "to pursue new endeavors"; the technology-news site CNET.com quoted Sievert as saying he plans to start his own company. Microsoft promoted Brad Brooks, previously general manager for Windows...
 

Sony officially announce price cut for some PS3 games

500°
338w ago - According to French Web site Jeux-France, Sony Computer Entertainment Europe has re-examined the price of some of its older PlayStation 3 titles.

Apparently the following titles will now cost 40 Euros: Resistance: Fall of Man, Lair, Folklore, One Championship Edition Formulated, MotorStorm, Ridge Racer 7, Heavenly Sword and Genji.

However, it seems the games have been available at online retailers such as 'game' at this price for some time.
 

Microsoft officially announce 360 price cut; now mass market in Europe

50°
340w ago - Microsoft today announced it is lowering the estimated retail price (ERP) for its X-Box 360 family of consoles in Europe from Friday, 14th March. The entry level Xbox 360 Arcade console now has an ERP of £159.99 saving £40.

The Xbox 360, which includes a 20GB hard drive and one wireless controller, will have an ERP of £199.99 saving £50, and the Xbox 360 Elite will have an ERP of £259.99 saving of £40.

Microsoft say the move is an ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with an offering for everyone.

Press Release: Everyone's Invited To Experience Xbox 360 As Microsoft Lowers Estimated Retail Price in Europe

LONDON - Monday 10th March, 2008 - Microsoft today announced it is lowering the estimated retail price (ERP) for its Xbox 360™ family of consoles in Europe. Now with an entry-level ERP of £159.99, Xbox 360 is a mass market entertainment proposition with something to offer for every interest and budget.

From Friday, 14th March, Xbox 360, which includes a 20GB hard drive and one wireless controller, will have an ERP of £199.99 - a saving of £50 on the current ERP. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content...
 
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