- From the source: Sony will announce tomorrow that has bowed to consumer pressure by not only reducing the price of its 60GB console, but also creating a 40GB version priced at £299 to go up against the Xbox 360 Elite.
Confirmed by multiple sources in the games industry in the UK, Pocket-lint has learnt that Sony Europe will officially drop the price of the games console in the UK by £56 to £369 in an attempt to boost sales ahead of the Christmas rush.
"We are currently under strict NDA, however that NDA runs out in the next 48 hours", a retail source told Pocket-lint.
As part of the deal the newly introduced value pack, which included an extra controller and games, will be phased out, Pocket-lint has been informed by multiple sources within the industry.
"Although we aren't sure when in October it's happening we are aware that the price will drop to £369, with shops probably selling for £349, and a 40GB model launching as well to compete against the Xbox 360", a major games publisher told Pocket-lint.
In attempt to offer an even more compelling alternative to the newly launched Xbox Elite, Sony has also said it will be launching a 40GB "Core" version.
As previously rumoured, the new PS3 console will still feature the Blu-ray drive as standard,...