- The multimillion-dollar ad war between Microsoft and Apple has turned nasty, with Apple firing the latest salvo in an attempt to continue to define Vista as a broken, bug-ridden operating system.
Apple's ads have long lampooned the PC for being staid and uncool but, this time, Apple's target isn't the PC per se, but Microsoft's marketing strategy.
The first of two new ads
shows PC, played by John Hodgman, allocating stacks of dollar bills toward either "advertising" or "fix Vista", with the bulk of the money going to advertising.
The ad is a swipe at Microsoft's $US300 million ($430 million) ad campaign to redefine Windows Vista's image, which featured stars including comedian Jerry Seinfeld (reportedly paid $US10 million for his appearance), actress Eva Longoria, singer Pharrell Williams and even the author Deepak Chopra.
A belated response to Apple's highly successful "I'm a Mac, I'm a PC" ads, the campaign sought to paint Apple and Mac users as elitists by presenting a slew of everyday PC users, such as scientists and teachers, espousing the virtues of their platform of choice.
"Hello, I'm a PC and I've been made into a stereotype," says a Microsoft engineer in one of the ads.
The second new ad from Apple...