255w ago - Microsoft has recently been boasting that it has an 8 million global lead over the PS3, and that the PS3's sales figures aren't dramatically rising.
However, analyst Michael Pachter believes that if they were to price the PS3 at parity with the XBox 360, then sales of the PS3 would eventually exceed the XBox 360 sales and Sony would catch up.
To quote: I expect it this year, as soon as their cost structure permits a cut. My Monday note said April, and that is nothing more than a guess. It could come later, but it seems to me that it must come some time in 2009.
With that said, I think that PS3 will sell well once competitively priced. The company has an insurmountable advantage in Japan, and an overall brand loyalty in Europe. Should they price at parity with Xbox 360 ($299), I think that PS3 sales would exceed 360 sales, and eventually, they could catch up.
At present, it doesn't look like that is happening any time soon, so Sony should be prepared to remain in third place until well after they cut price.
255w ago - MobileToday (linked above) is reporting that there is no PSP phone as Sony refused Sony Ericsson to use the PlayStation brand after pitching to the board late last year.
Apparently there has been a fall out because of the refusal to use the PlayStation brand, so a PSP phone is looking far less likely now.
To quote: Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year.
Sony Ericsson was planning to develop a PSP phone to capitalise on the growing success of the gaming sector, and after the success of Cyber-shot and Walkman handsets.
Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.
Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently - effectively pushing for an exit From The joint venture with Ericsson.
255w ago - The PlayStation 3 is "still in its early adopter phase", Sony has claimed, despite the console being out for over two years.
Speaking in an interview with Gamasutra, John Koller, director of hardware marketing at SCEA, said that the kind of person who was interested in the PS3 was "tech-oriented" and that for them, the console's main appeal was its "multi-functionality".
Sony's PS3 has come under fire from a number of analysts in recent months, many of whom have pointed towards its high price as explanation of its current third place sales position behind the Nintendo Wii and the Xbox 360.
Sony, for its part, has continued to resist calls for a price cut, pointing towards the PS3's high-value as a Blu-ray player and powerful games machine.
What do you think about Koller's comments on PS3? Share your thoughts in the comments section below.
256w ago - An external SCEA PR rep has told Edge-Online why a chart (below) was released by Sony indicating that the PS3 was cheaper than Microsoft's XBox 360 and Nintendo's Wii console.
The rep noted that it was thought to be a good time to remind everyone of "our strong offerings".
To quote: An external SCEA PR rep From The agency Porter Novelli told us the company released the chart because they "thought it would be a good time just to remind everyone of our strong offerings," which automatically implies that they feel people have either forgotten about the PS3's inherent value or never seriously considered the PS3's value, due to the higher price tag.
It's highly likely that amidst this PS3 price-drop rumoring that Sony wanted to tell the core audience, "Hey, don't wait for a drop, it's a steal at $399, honest."
I'd argue that today PS3 is a fine value, on par with Xbox 360, particularly for gamers in 2009, when it appears that Sony's internal developers will really begin to bear fruit.
Nevertheless, I'm glad I'm not the one that has to figure out how to get that value message across to consumers.