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Microsoft hire comedian Seinfeld to take a bit out of Apple

50°
331w ago - Microsoft have hired Jerry Seinfeld for a huge $10 million in order to be a pitchman for Microsoft and essentially take a bite out of an Appple. In particular, he will battle against the Mac Vs PC commercials.

To quote: The Seinfeld ads, part of the software company's new reported $300 million advertising campaign, are slated to begin running on September 4, and will feature the funnyman along with Microsoft founder Bill Gates.

Although his eponymous show has been off the air for a decade, Seinfeld, thanks to re-runs, is still a very bankable pitchman who starred in a series of successful American Express ads.

The Wall Street Journal also reports that Chris Rock and Will Farrell are similarly being considered as pitchmen for Microsoft.
 

Electronic Arts Likely to Extend Take-Two Buyout Offer

50°
345w ago - The clock is ticking down on Electronic Arts's takeover bid for publisher Take-Two, and the company remains steadfast in its refusal to buckle. But the publishing giant doesn't seem ready to give up so easily.

When Electronic Arts made their initial offer of $25.74 a share in late February, a much higher premium than what Take-Two was trading for at the time, they apparently expected Take-Two to immediately jump on the offer, according to Wedbush Morgan analyst Michael Pachter in an article from Forbes. But when Take-Two chairman Strauss Zelnick stonewalled, EA was stumped.

Now, with Grand Theft Auto IV on the market and Take-Two shares hovering around $26.59 a share, the takeover attempt seems to be at an impasse. Though Rockstar, 2K Boston, and 2K Sports remain tempting targets, there are other issues that may complicate the deal.

Many analysts can't agree on how much Take-Two is really worth, and any takeover would probably necessitate a special deal with Rockstar. Founder Sam Houser has previously stated that working with a larger publisher would mean wanting a larger share of the profits.

Speaking at a Tuesday press conference, EA CEO John Riccitiello dismissed questions about Take-Two but reiterated that one of EA's core goal over the next three years...
 

What it Takes to Beat the Speed of an 8-Core Mac Pro

50°
345w ago - You may not have heard about this small manufacturer of VFX workstations, but there is a good chance that you saw a movie or a TV show with special effects done on one of these machines.

BoxxX is celebrating its 10 year anniversary this year and in order to celebrate the occasion, the company assembled an ultimate visual effects machine based on Intel's Skulltrail platform and Core 2 Extreme processors.

To create a Special Edition of its 3DBOXX machine (8400se), the Boxx guys turned to Asetek for a new cooling system and posted a new world record score on SPEC.org for a dual-processor workstation as a result. No doubts, this overclocked workstation is a dream for any enthusiast with really, really deep pockets.

The $7700 base configuration includes 4 GB of memory, a Quadro FX1700 graphics card, an 80 GB hard drive and a DVD burner. Add 12 GB of memory, three 1 TB hard drives and a high-end Nvidia graphics card and you end up with about twice that (display not included).

This machine is 49.4% faster than latest Mac Pro system in Cinebench 10 and 37.7% faster in After Effects.

Boxx will be giving away one these machines Siggraph 2008. So, if you want to get your chance and win this system head over to the conference and participate in Boxx' "Back In Time" contest.
 

Rumor: Killzone 2 Levels are to Take 50 Minutes

250°
345w ago - According to a member of the GameTrailers Forum, someone over at NEOGAF learned that Killzone 2 will take about 45/50 minutes to complete each level. To quote:

"I saw Playr this morning too. It's basically the new version of Gamer TV. Made by the same people with the same format but with a different, less nasally, presenter. Airs in the UK on Bravo at the weekend (a satellite/cable channel).

They had a Sony rep demoing KZ2. He spoke about AI advancements although it wasn't abundantly clear that the clips tallied with what he was saying.

Couple of other things though. The dude said there were some new weapons that people would be impressed with. He then cryptically added that we'd see them in the next couple of months. Magazine exclusive reveal or more likely E3?

He also said every level would take about 45/50 minutes to complete"
 

Europe PS3 sales overtake X-Box 360

50°
346w ago - Sony's PlayStation 3 games console has outsold Microsoft's Xbox 360 in Europe, according to figures released by Sony. More than five million PS3s have been sold across the continent, Sony's David Reeves confirmed.

Speaking at a European PlayStation event in London, he said: "The numbers are a testament to the strength of the PlayStation brand."

He said PlayStation 3 had been outselling the Xbox 360 since October last year.

"We have sold more PlayStation 3's throughout Europe than Xbox 360 even though they launched 16 months before us."

Mr Reeves, head of Sony Computer Entertainment Europe, also said 12 million PSP handheld consoles and 48 million PlayStation 2s had been sold in Europe.
 
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