Videos: New PS3 Ad Campaign: It Only Does Everything

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242w ago - Today Marketing & PlayStation Network Senior Vice President Peter Dille has unveiled the PS3 console's new ad campaign- It Only Does Everything.

To quote: I'm excited today to unveil our brand new ad campaign for PlayStation 3. This year is going to be a game-changing year for PlayStation.

Last week, we extended an incredible value proposition with the $299 price move and the introduction of a sleek new form factor for the 120 GB PS3. We've coupled this news with a truly unmatched content line up this year with some of the most eagerly anticipated games in our history.

But this is just half the story. Today we are laying down the final puzzle piece with a new marketing campaign for the PS3 and the introduction of its new tagline, "It Only Does Everything."

You may remember our MLB ad from earlier this year where we introduced Dustin Pedroia's "Dear PlayStation" spot and our resident PlayStation expert Kevin Butler.

These new ads, created by our partners at Deutsch LA, birthed a new campaign in which we will have direct conversations with consumers about everything the PS3 can do. And as you'll see below, "It Only Does Everything."

We know many of you would...
 

Capcom to Announce New Titles at Tokyo Game Show 2009

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242w ago - The Tokyo Game Show is the biggest gaming convention in Japan. Many Japanese companies use it as an opportunity it to give the latest updates on their video games in addition to making new game announcements.

Capcom is already teasing what they will be revealing at Tokyo Game Show 2009, to quote:

"Hard at work on Tokyo Game Show plans. Several new games to be announced in Japan, lots of new content for LP2, TvC, DR2. Exciting!"

So it looks like they may be unveiling new games at the convention in addition to showing new content for Dead Rising 2, Lost Planet 2 and Tatsunoko vs. Capcom.

The Tokyo Game Show 2009 will be held from September 24 to the 27.
 

Over 100 New Pieces of Content Hit PlayStation Home Thursday!

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242w ago - Today PlayStation Home Online Community Specialist Locust_Star has announced that this Thursday over 100 new pieces of content will be hitting PlayStation Home.

To quote: Attn: Killzone 2 fans. We've seen you in Central Plaza all decked out in your Helghan wares. We've seen you in the Bowling Alley showing your love for the ISA. We've heard you proudly boasting your Warzone rank in the Gamer's Lounge.

So we know that this Thursday, August 27th, you'll be rushing into PlayStation Home to grab the new KZ2 content we'll have waiting for you - specifically, the Killzone 2 Visari Throne Room.

This special personal space is based on the final stage of Killzone 2 in Scolar Visari's Palace and is the absolute ideal gathering space for you and your KZ2-obsessed friends.

Releasing in tandem with the Visari Throne Room will be a variety of virtual items that you can use to customize your area (including the Helghan Defense Painting - my personal fave). Check out the video below for a sneak peek of this space and other Killzone 2 items available in PlayStation Home.





We know that you guys and gals love collecting personal spaces, furniture, and gear for your avatar, which is why we've been working night...
 

Crash Commando - New Add-On Content and Free PS3 Patch

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242w ago - SCEA Producer Daimion Pinnock has announced that some new Crash Commando add-on content and a free PS3 patch will arrive this week.

To quote: This week we're launching a bunch of new stuff for Crash Commando including a patch, new characters and a new map pack. Here to talk about it is John McLaughlin from Xdev Studio Europe. Keep an eye out for the patch and DLC, launching this Thursday with the PlayStation Store update.

I'm pleased to announce that on August 27 we will be releasing a new patch and some new content that I'm sure you will all love.

We are always looking for feedback and listening to what you guys are saying about Crash Commando. We've been taking your comments on board and will be releasing a patch with the following improvements:





• Rebalanced primary weapons
• Portraits of the characters on the standing screen
• Access to the online store within the game
• Specific invert axis option for the turret gun
• Improved sound output levels
• Taunt animation when standing still added for original characters
• Improved BOT AI

As well as that we have a bunch of cool new downloadable add-ons for you.

First of all there are...
 

New Bootloader Found in Newly Manufactured XBox 360 Units

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243w ago - Yesterday tmbinc has reported on XBoxHacker.net (linked above) that user "jc" in #free60 found that his XBox 360 Jasper, built June-30th 2009, already contained the new bootloader (but with a 7363 Kernel).

To quote: We don't know when Microsoft switched it in production, but this discovery means that they did this at least over a month before the update.

So far, we don't know what Boxes are safe to buy. If you want to check your box, dump the flash, at look at the "CB" Version (offset 0x8202, the two hex bytes after "CB"). For Jasper, CB Versions 6750 (and up) are bad, CB Version 6723 is still good (at least we think so), CB Version 6712 is good for sure.

If you find that your jasper is still either "good" or "bad", please post the mfg date (and CB version) here so we can determine the cutoff date.

Let me remind your that we are not completely done with the adaptation of the hack to jasper yet. We've sorted out most things now, so we'll release it soon.

The recent build.py changes will make an adaptation easily possible, and nandpro already supports jasper. Remaining things are the SMC and the J1F1-replacement points. We're working on this, don't worry.

My Jasper, built 2008-10-10, is "good" (CB version 6712).
 







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