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Square Enix: Future of PS3 Could be Tough

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360w ago - Boss of Square Enix tells Sony to sort its marketing strategies out.

Is it a super computer? Is it a Blu-ray player? No, it's a videogames console! PlayStation 3's schizophrenic marketing has come under scrutiny and the boss of Square Enix reckons Sony needs to sort it out.

According to Reuters, Square Enix president Yoichi Wada told a gathering of reporters in Tokyo that the future of PS3 "would be tough if its marketing strategy is not straightened up".

His concern originated from what he sees as an inconsistent marketing strategy for the console. He said: "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine." Bets are now being taken as to what the PS3 will be marketed as next...
 

Preview: Silent Hill 5

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360w ago - We have an excerpt from EGM's interview with lead artist Brian Horton and lead designer Jason Allen of The Collective, as well as a video preview of the game with the first footage and a video interview featuring Konami's Akira Yamaoka. Read on for the interview, and head over to our Silent Hill 5 video page for the video preview and Yamaoka interview.

EGM: As a Silent Hill fan, when I heard that a Western team was taking it over, automatically skepticism, trepidation... "How are they going to destroy my beloved franchise? What are they going to do to it? Is it going to be a first-person shooter?" But instead of that, I think you guys -- from what I've seen -- are staying true to the original heritage but evolving it. What was your approach to making this game?

BH: On an art side, obviously we want to maintain what everyone... I mean everyone knows that Silent Hill is known for its high quality assets. So we wanted to make sure we maintain the atmosphere, the strong characters, the rich environments... So for my job, it was just to make sure I could take the spirit of what was done in the past and really bring it forward with the next generation system.

JA: From a design perspective it's the same thing. If...
 

Midnight Club: Rockstar's most ambitious project yet

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360w ago - Rockstar says that its next-gen Midnight Club, set in Los Angeles, is the company's "most ambitious project to date."

Yeah GTA IV looks great, but we can see where Rockstar is coming from: Midnight Club LA houses a very impressive, completely seamless recreation of LA-la-land, full of familiar places and potentially crawling with online racers.

We'd hate to think how the San Diego studio managed to map such a gigantic landmass (and make it look prettier than GTA IV), and our Rockstar spokesman seemed similarly taken back. "The fact that they live two hours away probably helped," he said.

Read all about it in our first Midnight Club eyes-on. "It's just the beginning," Rockstar promises.
 

Lair (USA) PS3 released!

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360w ago - Today, after a release slowdown, the GODS at PARADOX have released Lair (USA) for PS3! Although there are no "special notes" in the NFO file, here's to hoping they are making a comeback and will share some new details or a progress update on their PS3 hack soon. ;-)

View: Lair (USA) NFO File
 

SCEA Launches 80 GB PS3 Compatibility Checker

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360w ago - The new 80 GB PS3 utilizes software emulation for older PSOne/PS2 games instead of the hardware-based Emotion Engine chip. As a result, Sony has now added the 80 GB PS3 to its backwards compatibility site.

Users can log on to the site, enter in the game title, and a list of known issues (if any) will show. Enjoy!
 
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