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IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal

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342w ago - Sony has recently revealed that they have plans to open up the PS3 to in-game advertising from outside agancies. In-game ad company IGA Worldwide is widely tipped to become the first company to deliver dynamic adverts to games on the PS3 console.

Andy Swanson, a Ubisoft director commented that Sony's decision to do this will strengthen the viability of in-game advertising field in general and should be positive in terms of growing the ad revenue for games.

To quote: Sony is set to ignite the world of advertising in videogames Wednesday, when it plans to announce it is opening its gaming platform to in-game ads from outside agencies.

In-game ad firm IGA Worldwide is expected to become the first company to get the nod to deliver dynamic ads to games on Sony's PlayStation 3. Competitor Double Fusion is believed to be finalizing its own relationship with Sony (nyse: SNE - news - people ).

Andy Swanson, Ubisoft's senior director of strategic sales and partnerships, agrees that Sony's move will strengthen the viability of in-game advertising. Sony and the PlayStation brand resonate strongly with advertising agencies, he says. "[It's] been a big missing piece of the puzzle; it's a positive in terms of growing the ad revenue pie for games."
 

Exclusive Info on the New PS3 Controller unveiled!

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343w ago - Sev1512 of PlayStationLifeStyle writes: It has been brought to my attention that PlayStation Underground held a secret focus group earlier this year.

A small group of PS3 owners were sent to a facility in [undisclosed location], California to test a new PlayStation product in development.

Once inside the testing facility, these PS3 owners were shown a mini-tripod that stood about 12 inches high. and what looked like 4 black PS3 "wiimotes". Well they were essentially "wiimotes" for the PS3, but didn't need a "nunchuck" attachment. I will refer to them as "PS3motes" for now on.

You can have up to 4 of these "PS3motes" connected at one time. A demonstrator at this focus group was there showing off the "PS3motes" capabilities, along with some mini-games to play. The mini games ranged from tennis, to fencing, to a "really really cool" paintball game. The demonstrator even used the "PS3mote" to play "Quake" on his laptop.

The "PS3mote" is said to be incredibly responsive and accurate. When the demonstrator crouched while playing the paintball game, the character on screen did as well.

The biggest concern of the demonstrator was that for these "PS3motes" to work they needed the tripod, which connected to the PS3's USB...
 

End of Year Exclusives: Sony Vs Microsoft

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345w ago - Last year you'll have no arguments that Microsoft's better games line up prevailed over Sony's. You could forgiven Sony and its developers for not having enough time to get used to the new hardware or it could have been that Microsoft just crammed all their five star quality titles into a few months.

Whatever the reason, it leaves 2008 to be more important. With now both Sony and Microsoft preparing great looking line ups for the end of the year. We take a look to find out who's line up looks better on paper.

Sony's heavy hitters are Killzone 2, Resistance 2 & Little Big Planet and to be honest that sounds like enough to fight off anything Microsoft have as Sony are releasing what should be 3 fantastic games.

Although Microsoft will be serving up some Gears of War 2, Fable 2 & Viva Pinata: Trouble in Paradise to combat Sony's onslaught. At the recent industry press events we got a truck load of information about what both company's will be offering come Christmas time.

Microsoft

Microsoft don't exactly have the massive line up they've had in previous years but come with a few hotly anticipated games. Gears of War 2 is already looking like a suitable follow up to, arguably 2006's Game of the Year. While titles like Viva Pinata & Banjo Kazooie are...
 

Rumor: Confirmation that Haze is just a timed PS3 exclusive?

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346w ago - On completion of the Haze demo gamers have been greeted with the following message:

"Exclusive on the PlayStation 3 system: 4-Player CO-OP campaign."

This seems to confirm the belief that it is just a timed exclusive, and that the 4-Player CO-OP campaign is something that will be exclusive to the PS3.

Does this confirm the rumors that the PC and Xbox 360 versions are still coming? Maybe Ubisoft has let the cat out of the bag and the cancelled versions for the PC and Xbox 360 were just postponed so the PS3 could see some love from Ubisoft?

Time will tell, but it is strange wording to say the least.
 

Exclusive: SoulCalibur IV video available!

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347w ago - G4TV has posted up an exclusive SoulCalibur IV video today, detailing what the game's Director, Katsutoshi Sasaki has to comment on the upcoming title.

Check out the video for Soul Calibur IV below:

Enjoy guys!



 
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