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PS3 Gets 'Largest Ever' Campaign; 80GB Sees 'Phenomenal' Sales

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351w ago - Sony Computer Entertainment America VP of Marketing Peter Dille has proudly unveiled two new TV spots for the PS3 and noted that the 80GB model has seen great sales growth at $499.

In conjunction with the launch of the new 40GB PS3 for $399 (which kicks off today), Dille said that the new campaign starts this weekend - hopefully spurring sales of the cheaper PS3. While the 'White Room' ads focused on the console's power, this campaign, which Dille says is "our largest ever behind a hardware platform," will focus on all the games coming out and the functionality of the machine.

"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."

Dille also noted that the 80GB PS3, which is backwards compatible...
 

40GB PS3 Disassembled - Blu-Ray Drive Firmware Dumped!

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351w ago - Our very own Courier has taken the plunge and cracked open his new 40GB PS3. Most of the hardware seems the same, the Blu-Ray drive components are also the same. Some components such as RAM, has been made by different manufacturers, but for the most part, the drive is identical to any other model drive.

While he was there, he also pulled the BGA flash of the Blu-Ray drive, which is encrypted, at least for now! It also seems that the Blu-Ray drive EEPROM has a unique per drive ID. More to come!
 

Gamers don't watch HD movies

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351w ago - PS3, Xbox 360 owners would rather play games instead. If you believe the Blu-ray Disc Association (BDA), millions of PlayStation 3 gamers all over the globe are watching movies on their consoles. That's just not true, says HD DVD man Olivier Van Wynendaele, and it doesn't really work for HD DVD movies on the Xbox 360 either.

Van Wynendaele - who's the spokesman for the HD DVD Promotion Group - made the claims during an exclusive interview with Tech.co.uk conducted yesterday. He also said that the majority of PS3 owners didn't know their consoles could play movies, period:

"[According to] the independent figures we have from independent research companies and so on, it appears that 60 per cent of games consoles owners don't know they can play movies - either DVD or Blu-ray - in the PS3. That means at least 60 per cent are not active.

"Even among the remaining 40 per cent... 13 per cent are actually using their games console as a player, and the rest are not. People are buying their consoles to play games, not to watch movies."

The HD DVD experience
For further evidence, Van Wynendaele turned to Microsoft's record with the HD DVD add-on for the Xbox 360:

"The attach rate is less than two digits. So [Microsoft has] sold a lot, but it's an expensive accessory for...
 

Lost Planet (PS3) Capcom Gamers' Day 07 Direct Feed Trailer

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351w ago - Let the fantastic story and incredible graphics suck you in to the world of Lost Planet.

Video can be seen here:




 

Warhawk 1.1 Patch Now Officially Available

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351w ago - The Warhawk 1.1 patch is now officially available for download. To get the latest patch, just launch your Warhawk game and you will be notified that the 1.1 update is available.

The download is about 8.2 megs. If you managed to get the patch before today's official release, when it was accidentally released, you'll find there are fixes to the "viral-rank-up" and the "time-in-vehicle stat".

To quote: Just wanted to make a quick post to let everyone know that the Warhawk v1.1 patch will be deployed world-wide on Friday, November 2nd, during an extended maintenance window between 5am and 9am Pacific.

Some of you were able to download the v1.1 patch before it was "officially" ready. Since this occurred without the server-side updates to complement it, not all of the fixes would have functioned. Specifically, the viral-rank-up fix and the time-in-vehicle stat fix. Once we bring the system back online Friday, 9am Pacific, these fixes will be functional.

Also, once we deploy the patch, when you boot Warhawk, you will be prompted by the XMB to download the v1.1 patch. This is a fast download so it's not a time killer. Once the XMB has pulled the patch down, Warhawk will boot back up and be happy! You will also notice a "v1.1″ in the lower right corner of the screen.
 
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