- MTV Games has taken its first major step into the console game arena with the launch of "Rock Band," with company executives touting the title as the integration of music and gaming on a whole new level.
"Our belief is that 'Rock Band' is not just a game," said Jeff Yapp, executive vice president of program enterprises at MTV Networks Music Group. "It's a new platform for which to engage with music, and that's what we're most excited about."
"Band" is not alone in the music-gaming category, although its inclusion of multiple instruments such as guitar, drum and microphone peripherals makes it the most ambitious title to date. Activision's "Guitar Hero III" recently racked up $100 million in sales in its first seven days of North American release, leading to concerns over how its early success would affect MTV's game, which is being published and distributed by Electronic Arts.
But retailers, analysts and MTV note that the early signs for "Band" are positive.
"From the comments of GameStop management, it seemed they expected to sell out of their initial batch of 'Rock Band' over the Thanksgiving (Black Friday) weekend," Banc of America Securities analyst Jonathan Jacoby said in a report released Wednesday.
Jacoby added that he expects MTV's parent company, Viacom, to...