New PS3 TV Ad Campaign

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337w ago - Greetings PlayStation Nation! Like all of you, I've been a big fan of our new blog - but until now, I've been staying behind the scenes. I'm excited to share my first post here and thought that our new advertising campaign for the PS3 would be of interest to everyone. In fact, the campaign is scheduled to break this weekend in conjunction with the introduction of the new 40GB PS3 here in North America. But as a reward for being some of our most loyal fans, I wanted to get this out to all of you first.

Last year, we launched the PS3 with a campaign that become known as the "White Room" and we received a strong reaction to those ads for being provocative and demonstrating the PS3's power. With those technology messages now firmly embedded, we wanted to move beyond the "power" message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear.

But we need to deliver that in a way that befits the PlayStation brand. And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PLAYSTATION Network (did I mention online gaming is free on PS3??) and the exclusive...
 

Turok Unleashed: PSU Interview with Studio VP John Holmes

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337w ago - Back in the day, one of the best first person shooters to grace the N64 was known as Turok. Based on a fictional comic book character, Turok saw four instalments, the last of which being Turok: Evolution, which hit all consoles including the PC.

Since 2002, the Turok franchise has sit in the shadows collecting dust, waiting for resurrection. Then in 2005, Buena Vista Games announced it had acquired the rights to the Turok franchise and Propaganda Games would develop the first new title using the acclaimed Unreal Engine 3. Not quite the extinct species it was once perceived as, Turok now makes a triumphant to its past glory, releasing on both the Xbox 360 and PlayStation 3.

Our interview is with John Holmes, co-founder and Vice President of Propaganda Games. Covering everything from storyline to multiplayer, this interview provides all new juicy details on the long awaited revival of Turok so enjoy!
 

Devil May Cry 4 dated for Japan

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337w ago - The latest issue of Japanese gaming publication, Famitsu, has revealed that Capcom will be releasing Devil May Cry 4 in Japan on January 31, 2008, putting it slightly ahead of its North American release next February.

Consumers who purchase early will receive a special bonus DVD, featuring either Dante or Nero's likeness from what we can tell, with the actual game retailing for approximately 7990 yen.

Set between the events of the original Devil May Cry and its sequel, Devil May Cry 4 pits players in the shoes of Nero - a dexterous, highly accomplished swordsman and gunslinger.

Clashing with series protagonist Dante in the middle of a demonic invasion of the city of Fortuna, players must guide Nero on a quest for the truth as they make use of his deadly Devil Bringer arm, which gamers can utilize to string together a slew of devastating attack combos.
 

Happy Halloween 2007 from Team PS3News!

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337w ago - Boo! We would just like to take a minute to wish a very safe and Happy Halloween to all of our viewers!

It's supposed to be a very nice and warm night tonight, so go out and have some fun for those who trick or treat.

And those who get stuck answering doors... be sure to scare the pants off any candy-seekers!
 

Disney Prez Blasts HD DVD Backers

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337w ago - Bob Chapek, president of Disney Studios Home Entertainment, said yesterday that Blu-ray's victory in the high-def disc format war is "inevitable."

The Hollywood Reporter writes that Chapek blames supporters of Blu-ray's rival, HD DVD, for prolonging the format war. Disney is an exclusive backer of Blu-ray.

"Blu-ray's competition's attempts to sell less than the best will inevitably be trumped by what we stated from the very beginning: That the Blu-ray technology is not a half-step format that will sell consumers short, but rather it is a revolutionary technology that will change the way we view movies for the long term," Chapek said at a Blu-ray promotional event.

Chapek's remarks reflect the growing tension between the two sides as they enter what could be a critical holiday shopping season.

While Blu-ray discs have outsold HD DVD by a 2-1 margin this year, neither format has yet to generate significant sales of discs or players. Consumers have been turned off by the format war and high player prices.

However, several retailers, including Circuit City, recently began selling a sub-$200 Toshiba HD DVD player and it's likely that Blu-ray prices will come down soon as well, setting the stage for a holiday showdown.

Chapek yesterday seemed to take a "bring...
 







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