- A bullish Microsoft has declared it's happy to go toe-to-toe with rival Sony products, as the two companies prepare for another bloody battle at retail this Christmas.
Speaking exclusively to GamesIndustry.biz, Phil Spencer
, head of Microsoft Games Studios, has declared that first-party publishing has always been about exclusives, and he's confident his titles can better anything his bitter rivals at Sony can turn out.
"Let's start from the beginning of both consoles - PlayStation 3 and Xbox 360 - which first party has had more success on their own platform? We have Gears, Halo, Forza, we're continuing to push existing IP while bringing new IP to market. I'll line up against Sony's first party any day," offered Spencer in the first part of an interview
Despite closing internal studios such as Ensemble and FASA, Spencer says the company has spent the neccesary time building franchises, allowing for a yearly roll-out of exclusive, triple-A product every Christmas season.
"Now the news, when you're talking about something like Ensemble, that's us building that franchise pipeline that you've seen come to market for the last three Holidays. I remember last E3, sitting there, people looking...