- Recent strong sales of higher-priced PlayStation 3 models may be an indication that Sony Corp (6758.T: Quote, Profile, Research) does not need to cut prices of the flagship video game console soon, a U.S. executive said on Thursday.
When Sony lowered U.S. prices of the PlayStation 3 last November, it was surprised to see that consumers bought as many $500 models as $400 models, said Scott Steinberg, vice president of product marketing for Sony Computer Entertainment America.
"So we're seeing that the hard-core gamer is not afraid to throw another $100 at the PlayStation 3 because the value proposition is so rich," Steinberg told Reuters in an interview.
The main difference between the two models is that the $500 version has an 80-gigabyte hard drive, double that of the cheaper model.
"We're still in the phase of studying what this means for the potential roadmap for the year," Steinberg said.
Asked if that meant the pricing pressure posited by many analysts had not materialized, Steinberg said. "It's leading us to think so."
Sales of the PS3 lagged those of Nintendo Co Ltd's (7974.OS: Quote, Profile, Research) Wii and Microsoft Corp's (MSFT.O: Quote, Profile, Research) Xbox 360 last year, with many analysts citing its higher price and lack of must-have...