- PSU.com has recently had the chance to venture to Seattle, Washington and attend Disney's Magical Blu-ray Tour, and we are back to tell you of our adventures.
Disney has been touring the United States with the help of Panasonic, and other companies such as Monster Cables, and Sony. There are several stops in major cities across the US, in which a Blu-ray demonstration booth is set up. This booth is loaded with several of Panasonics flat screen HDTV's each hooked up to a Blu-ray player. We spotted two PlayStation 3 consoles hooked up in addition to several Panasonic players.
The tour's target audience is families, with a strong promotion of family friendly titles such as Cars, Ratatouille, and Pirates of the Caribbean being displayed. The tour is not just for children though, a spoken presentation with video integration gives a brief history describing Disney's strive to stay on top of the technology and dedication to entertainment is actually quite entertaining and informative. It is a great way to show the benefits of Blu-ray to people who do not know. However, anyone who already owns Blu-ray will not likely benefit as much from this presentation.
Presentations aside, the displays they have set up are very nice to say the least. Shown at our stop were looping videos promoting Blu-ray...