A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
Microsoft, Sony and Nintendo may dominate the global market for video games, but they don't rule in every corner of the world.
The extremely high cost of new video game consoles and games in Brazil has led to unusual market conditions in that emerging country – and a potential market for video game hardware makers. Due to high import taxes, new consoles like the PlayStation 3 regularly fetch in excess of $1,000 USD in Brazil.
However, an intrepid Brazilian company called Tectoy hopes to capture a portion of the young, casual gaming market in Brazil with the launch of their Zeebo home console.
This innovative piece of hardware presents the first credible challenge to the popularity of the other big three manufacturers, and lights the way toward other potential opportunities in markets south of the equator.
Under the hood, the Zeebo is no slouch, especially considering that i... More »
While perusing the aisles of my local Target this evening, I noticed something that caught my attention.
Nintendo has apparently just released a controller combo pack that includes a Wii Remote, Nunchuck, and Mario Kart Steering wheel, without telling a soul in the press. This is very bizarre as game companies usually like us to be aware of even the most mundane of its business moves (e.g. picture pack releases on Xbox Live.)
This is an officially licensed set that includes all authentic Nintendo accessories. Somewhat surprising though, is the $74.99 price point for the bundle.
Some may seek out the pack thinking they are getting a good deal, but don’t let this fool you. Nintendo has done nothing for the consumer in terms of savings. Bought separately, all of the items in the bundle cost the exact same price as the bundle. Technically, you would save two cents by purchasing them individually. Wii Remote ($39.99) + Wii Wheel ($14.99) + Nunchaku ... More »
A press release from Epic Games China has officially announced the opening of Titan Studios, the developer of the upcoming PlayStation 3 game dubbed Fat Princess.
Press Release: – Epic Games China, Ltd. today announced the opening of Titan Studios, Inc., its wholly owned subsidiary based in Seattle, Wash. Titan Studios was formed to create original games that incorporate exceptional production values along with core technologies that extend the functionality of Epic Games’ award-winning Unreal Engine 3, and also to provide additional time zone support to partners using Epic Games China’s outsourcing services.
“We are recruiting highly talented and hard working developers, and giving them the resources they need to be successful,” said Paul Meegan, chief executive officer of Epic Games China. “We believe in creating small, cohesive teams that leverage Unreal Engine 3, our production talent in Asia, as well as our Asian and Western design sensibiliti... More »
From today, GO!VIEW (www.goview.tv), the portable Video-On-Demand Service for the PlayStation®Portable (PSP™), officially launches in the UK and Ireland giving PSP ™ owners the opportunity to access TV Shows, Movies and Sports on-demand and on the move.
Press Release: PSP™ owners to beat boredom this winter with a free trial of the fully launched Go!View service
Following its Beta release in July, GO!VIEW has now been fully updated to bring PSP™ users the ultimate in on-demand content – exactly how they want it, when they want it. What’s more, a free 30 day trial of all three subscription packs is available to all PSP™ users so they can try GO!VIEW for themselves before signing up.
There’s no excuse for any PSP™ owner to be bored this winter with the wide range of TV shows, movies and sports that can be easily transferred to the PSP™ via an internet enabled PC.
From top entertainment shows including Heroes, De... More »
According to Big_T of NeoGAF Forums (linked above) he has gotten his hands on the hotly anticipated new IP from EA and has posted some pics.
To quote: "Just got the game, I don't care about the length of the game. I played the demo 4 hours :)
btw the installation for the game is 486MB.. when you start new game you choose between easy and normal difficulty, if you complete the story you will unlock the hard difficulty, in hard there is no Runner Vision and combat much tougher."
As mentioned yesterday, Mirror's Edge is set to officially arrive for PlayStation 3 on November 11 and XBox 360 on November 14, 2008 so it appears some retailers are selling it a day early.
One pic of the pack and PS3 disc is below, with the rest at the above link. Enjoy!
At PlayStation Experience 2008, it was time for Round 3 of GamingIndians vs Atindriya Bose, Country Manager of Sony Computer Entertainment India.
This time around, he sheds some light on the new 80GB PlayStation 3 set to hit stores in December, the post warranty situation for the PS3, the long-awaited PSN launch, and news of Activision moving its PS2 game manufacturing to India.
To quote: GamingIndians: Can you tell me a bit about Sony’s policy towards post-warranty PlayStation 3s?
Atindriya Bose: Currently, we are giving you a new console at 50 per cent discount in case something goes wrong with your console after warranty has expired.
GamingIndians: Won’t there be a service facility?
Atindriya Bose: Not on an immediate basis. I think currently we are just touching figures of 20,000 with the PS3. Both the PS3 and PSP have quite complex service requirements, but at the moment, the PSP numbers allow us to go ah... More »
Konami announced that over one million users created a Konami ID to play Metal Gear Online.
To celebrate the achievement, they are launching a rewards campaign on November 25, offering players who sign on the MGO service 10,000 reward points through December 9.
Those who sign on during the timeframe will be automatically entered into a random draw to win 100,000 in reward points.
Press Release: KONAMI ANNOUNCES 1 MILLION MEMBERS FOR Metal Gear ONLINE
Access METAL GEAR ONLINE and Receive 10,000 Reward Points!
EL SEGUNDO, CA - November 3, 2008 - Konami Digital Entertainment, Inc. Konami's online action game, "METAL GEAR ONLINE," has gained over 1 million members worldwide since the launch of the service in June 2008.
To commemorate this achievement, Konami will launch a special campaign, "METAL GEAR ONLINE: Commemorative Campaign," that will officially begin on November 25, 2008, awarding reward points to ga... More »
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