- Originally conceived and developed for the PC by a UK team within Philips Research, amBX is a technology that delivers real-world sensory experiences - using light, color, rumble and even air flow - through licensed amBX peripherals, to the virtual worlds of video games, music, movies, Internet and TV entertainment.
The Tools&Middleware License agreement with SCEI will allow amBX to develop its ambient experiences technology beyond the PC market and into the worldwide game market.
Press Release: amBX ANNOUNCES TOOLS AND MIDDLEWARE LICENSE FOR PLAYSTATION®3
Redhill, UK - amBX today announced that it has concluded a Tools & Middleware License agreement for PLAYSTATION®3 (PS3â„¢) with Sony Computer Entertainment Inc. (SCEI).
"This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences," commented Jo Cooke
, Chief Marketing Officer, amBX."amBX has already proved incredibly popular and successful within the PC games, music, movies and apps markets and the Tools&Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users."
amBX has already licensed the technology to many content developers and publishers in the gaming sector...