- Sony's Ray Maguire
has said that there will always be pressure for a price drop on the PS3 by consumers, however he added that Sony has a business to run and has to do the right thing for its shareholders.
In short, to reiterate what has been suspected for several weeks now it appears like we can forget a possiblt PlayStation 3 price cut for the holidays.
To quote: Sony has rejected calls for a PS3 price cut in time for Christmas, claiming the perceived high price of the console won't be an issue during the crucial holiday season.
Speaking to VideoGamer.com at the Gamer 3.0 conference in London yesterday, Sony Computer Entertainment managing director Ray Maguire said that while there will always be pressure on price from consumers, Sony "has a business to run" and has to "do the right thing" for its shareholders.
Microsoft has enjoyed a 360 sales surge in the UK following the price cut in September, which saw the Arcade cut to £129.99, the 60GB cut to £169.99 and the Elite down to £229.99.
When asked if Sony was feeling any pressure to cut the price of the PS3 in time for Christmas, Maguire replied: "Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have...