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Video: Sony Celebrates PlayStation Nation - Long Live Play

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164w ago - Sony VP of Product Marketing Scott Steinberg has shared a video below in celebration of PlayStation Nation's Long Live Play with fans today.

To quote: Hello PlayStation Nation, Early last month, with some ambiguity, we announced that we were looking for a few good gamers to assist us with a special assignment related to our freshly launched Long Live Play campaign.

Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today.

We asked members of the PlayStation Nation to email us with pictures of themselves holding their PS3 controller and in 30 words-or-less, describe how they epitomize the ultimate PlayStation gamer. I know that PlayStation gamers are some of the most impassioned fans in the world, but I was blown away by the thousands of responses that flooded my email.

After weeks of anticipation, I can finally reveal the complete ambition behind Long Live Play. I'm delighted to announce that we've painstakingly reviewed each submission and selected a dozen or so die-hard gamers to represent the PlayStation Nation in a brand new Long Live Play campaign that will air on national TV starting October 5th....
 

Video: Project LLP: Kevin Butler Returns for Long Live Play on PS3

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169w ago - Today Sony VP of Product Marketing Scott Steinberg has shared a new video which marks the return of Kevin Butler for Project LLP: Long Live Play on the PS3 entertainment system.

To quote: Two years ago we introduced you to our resident Vice President of just about everything, [Register or Login to view links], in the inaugural "Dear PlayStation" ad which was timed with the introduction of our "It Only Does Everything" campaign.

Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I'm excited to introduce you to a new brand campaign "Long Live Play" - designed to celebrate gamers from all walks of life and recognize you for making us who we are today.





PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with "Long Live Play" - mixing humor and a little good, clean fun with the kind of entertainment content you crave.

What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.

Beginning today you'll find "Long Live Play"...
 
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