- This new license agreement broadens the already successful business collaboration between PDP, the top gaming accessory provider, and Hasbro, a leader in games, toys, and entertainment products and services.
The agreement includes international rights across many of Hasbro's well-known brands.
Press Release: PDP AND HASBRO SIGN MULTI-YEAR, MULTI-BRAND LICENSING DEAL
New Accessory Products for Gaming, iPods, Cell Phones
Performance Designed Products, LLC ("PDP") and Hasbro (NYSE:HAS) have agreed to a multi-year, international license agreement that will allow for the creation of a new line of video gaming accessories and products for popular gaming devices, iPods and cell phones.
"We are thrilled to enter into this agreement with PDP," said Mark Blecher, senior vice president and general manager of digital media and gaming at Hasbro. "Hasbro's goal as a brand-driven company is to selectively align ourselves with the best possible licensee partners. We have had a very successful relationship with PDP over the last three years and are looking to expand that success with this new deal."
Upcoming projects for the year include video gaming accessories for the Nintendo DS, Wii, Xbox 360, and PlayStation 2 and 3 systems. These projects will include...