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Sony Licenses PlayStation IPs for Apparel and Accessories

50°
276w ago - Sony Computer Entertainment Europe has named Target Entertainment, the production and rights management business, as its consumer product licensing agent for PlayStation software IPs.

Target will take over the role with immediate effect and will develop a range of PlayStation apparel and accessories, including toys, food stationary, and housewares across Europe and Australasia.

To quote: "Many of Sony Computer Entertainment's first party software titles and characters are now recognised by millions of people around the world - from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet," commented Stephanie Freeman, licensing and peripherals manager at SCEE.

"We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment has the vibrancy and experience to help us do this successfully."

Global brand director, Helen Howells, of Target Entertainment Group, added: "To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience."
 

NVIDIA Licenses PhysX SDK for Sony's PlayStation 3 Console

650°
280w ago - Today NVIDIA announced that its popular PhysX technology will be available to all registered Sony PlayStation 3 developers free of charge.

To quote: NVIDIA announced it has signed a tools and middleware license agreement with Sony that makes the binary version of the NVIDIA PhysX technology available to registered PS3 developers.

NVIDIA Corporation today announced that it has signed a tools and middleware license agreement for PLAYSTATION(R)3 (PS3(TM)) with Sony Computer Entertainment Inc (SCEI).

As a result, the binary version of the NVIDIA(R) PhysX(R) technology software development kit (SDK) is now available to registered PS3 developers for free download and use on the SCEI Developer Network.

The NVIDIA PhysX software development kit SDK consists of a full-featured API and robust physics engine, designed to give developers, animators, level designers, and artists unprecedented creative control over character and object physical interactions by allowing them to author and preview physics effects in real time.

The continued adoption of NVIDIA PhysX technology by the world's leading content developers is resulting in games that not only look as realistic as possible, but also provides gaming experiences where the world's literally come to life: environments become...
 

Xbox 360 DRM Tool Released, Transfer Digital Content Licenses

50°
318w ago - Microsoft's Larry "Major Nelson" Hryb brings word that the Xbox 360 DRM transfer tool is now available. This allows folks to transfer digitally purchased content between any two Xbox 360 units – useful if you have purchased a new 360.

The simple two-step transaction can be performed only once in a twelve month period. Additionally, rented movies cannot be transferred, according to the Major.

In case you're wondering, you probably won't need to use the DRM tool if you've sent in your 360 for repair, as Microsoft automatically transfers over licenses from your purchased content as part of the repair process.

More details can be found at the link above!
 
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