A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
Far Cry 2 to is one game everyone can't wait to get their hands on, coming to a PS3 near you here are the trophies we'll be aiming for:
• Stickin it to the man: Kill a Faction Captain in Leboa-Sako - the Northern Territory
• Wages of Conflict: Aquire all conflict diamonds in the game available through payment or exploration
• Making friends: Save a Buddy from captivity
• The best laid plans: Work with a Buddy to subvert a mission offered by a faction
• Wanderer: Find all the Safe Houses in Leboa-Sako - the Northern Territory
• Orienteer: Find all the Safe Houses in Bowa-Seko - the Southern Territory
• Investigative Reporter: Turn over the first set of the Jackal's audio logs to the Journalist
• Messenger: Complete all the available Underground side-quests in both the North and the South
• Supply: Unlock new weapons by hitting a Convoy
• On the run: Escape the Town
• Down but not out: Escape t... More »
Qimonda, the second largest DRAM company worldwide, has announced that they are mass producing XDR RAM modules for use in the PlayStation 3. An article on EDN.com is suggesting that Qimonda might be mass producing 512mb XDR RAM modules that they first showed off earlier this year. Current models of the Playstation 3 offer only 256mb of XDR RAM, which some gamers, industry analysts, and developers have complained about.
What many of those people don't understand is that the true power of the Playstation 3 doesn't lie in the memory, but in the eight-core architecture of the Cell processor. The Cell processor can handle a lot of physics objects because it's very math intensive, but struggles with memory intensive coding, which challenges developers to completely rework their game structure.
Press Release: Qimonda Started Volume Production of Rambus XDR™ DRAM for PLAYSTATION®3 Computer ... More »
Everything is always “subject to change,” but if this isn’t the smoking gun for Sony cutting their losses this console cycle. Today, Sony’s Chief Financial Officer, Nobuyuki Oneda announced that Sony had no plans to cut price on the PlayStation 3.
Speaking to investors in Singapore, Oneda said that “[o]ur strategy is not to sell more quantity for PS3 but to concentrate on profitability. Our plan is not to reduce the price.” To be fair, if Sony is indeed looking to cut the price of their system, the last thing they are going to do is advertise the fact that they are planning to cut the price of their system.
After all, if they can reel in a couple of people at the higher price, they make extra money. So, Oneda saying “[o]ur plan is not to reduce the price” is not the main sticking point here. However, Oneda stating that their strategy of profitability over market share is significant and could signal that Sony is “tossing in the towel,... More »
Sony Computer Entertainment today announced that Shuhei Yoshida, former senior VP at SCEA, will now head Sony’s Worldwide Studios as president - effective immediately.
Yoshida fills the shoes of former SCE WWS boss Phil Harrison, who left the company back in February to join Infogrames as Directeur General Delegue.
Yoshida is far from a newcomer. He’s been with Sony for well over a decade, first serving as one of the key members in establishing the PlayStation brand, and has been working his way through the upper corporate ranks ever since.
Press Release: SCEI ANNOUNCES NEW PRESIDENT OF SCE WORLDWIDE STUDIOS
SCE WWS Senior Vice President Shuhei Yoshida Assumes Responsibilities
Tokyo, May 15, 2008 – Sony Computer Entertainment Inc. (SCEI) today announced the appointment of Shuhei Yoshida, Senior Vice President, US Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President of SCE WWS,... More »
While Metal Gear Solid 4 looks set to take the video gaming world by storm, Hideo Kojima is lamenting the fact that Japan is no longer "molding the world's gaming industry."
Yesterday, Konami held a press conference confirming that development on Metal Gear Solid 4: Guns of the Patriots had concluded and that the game has gone gold. Series creator Hideo Kojima took the stage and talked about the game's development and how pleased he is with how it has turned out. He also made some comments about overall trends in the industry towards casual games and, in general, how the industry is no longer steered by Japan.
"Casual games have become mainstream in the industry," declared Kojima. "It's not just a Japanese phenomenon but also something that's happening worldwide. There are new markets and possibilities opening up thanks to the trend, which is great. But on the other hand, we shouldn't forget about the hardcore gamers whose lives are about videogames.
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Lately, there has been a considerable amount of discussion on which console will win this generation's war. Will it be the Wii with its established base and strong sales? Will it be the Xbox 360 with its steady growth? Or will it be the Playstation 3 with its strong sales over the past few months?
If you ask me, it'll be the Xbox 360.
Now I know what you're thinking -- "how?" The answer is actually quite simple: the Wii is not nearly as strong as some want to believe and Sony's strong growth is the result of a lower hardware price, which is allowing it to catch up to the pack.
Of course, Sony's Kaz Hirai doesn't agree with that sentiment. According to the company's gaming chief, Sony will follow a "ten-year cycle" with the PS3 that should propel it to the top spot in the industry once it's all said and done.
And while his desire to do that isn't quite rooted in reality, I guess you can't blame a guy for trying.
Today another 4 game publishers have pulled out of this year's E3 conference, adding to Activision and Vivendi who have also discontinued their membership with the Entertainment Software Association (ESA).
So far those who have confirmed that they will not be attending include Codemasters, NCSoft, Her Entertainment, id Software, Vivendi, and Activision.
Several industry sources say the drop outs are down to ESA's latest president Mike Gallagher. Analyst Michael Pachter agrees with this theory and says that Gallagher is "far less knowledgeable and sophisticated" than the previous president and that publishers no longer see the value in the ESA.
To quote: Lowenstein was a very savvy industry veteran who paid attention to the goings-on in the industry and cared what the community had to say, Pachter said.
The new person... whose name completely escapes me because I've never met him or heard from him, is far less knowled... More »
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