- More than 140,000 people are expected in Las Vegas for the start of the Consumer Electronics Show on Monday.
The latest in gadgets and home electronics will be on display, as technology firms hope to ride out a global economic slowdown.
"The industry has to brace itself," admitted Gary Shapiro, president of the US Consumer Electronics Association.
Microsoft boss Bill Gates opens the show with a speech on Sunday, which will focus on social technologies.
"My feeling is that the US is in for tough times," said Mr Shapiro.
But he said that economic slowdown and the widespread credit crunch could see people investing more in their homes, rather than buying new property.
"If we were [an] industry selling boats or travel, I'd be concerned. In terms of consumer electronics the industry is fairly well positioned."
He said the weak dollar had helped the US market, with many "technology tourists" visiting the country to buy electronics.
"People are coming to the US because it is such a bargain."
CES is the focus point for many technologies due to hit shops in the coming 12 months, such as OLED TVs, offering brighter, thinner displays, and a plethora of digital living room technologies, such...