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Kotick Earned $15M in 2008 Yet Wants Higher Video Game Prices

400°
256w ago - If everyone had salaries like Bobby Kotick, CEO of Activision, then we could afford the astronomical prices Activision charges for games.

However, this is reality, a reality where Bobby Kotick wants to raise game prices. Prices that are already at an expensive price point for video games, and during an economic crisis.

To quote: Attention Bobby Kotick - It's 2009, the global economy has crashed, in large part due to corporate greed. Maybe you haven't noticed the hit to the economy, since in 2008 you made a staggering (said in Dr. Evil voice) $15 million dollars.

Every day it seems as though 'poor' Mr. Kotick is headed toward being the most hated man in the gaming industry. And the more the guy opens his yapper, the more hate he deservedly gets.
 

Activision's Kotick: I'd Raise Game Prices Even More

750°
257w ago - Activision CEO Bobby Kotick, the same guy who threatened to drop PS3 if Sony doesn't cut the price, is now seeking higher video game prices.

Kotick's response came after Mike Griffith answered analyst Tony Gikas' question on price points, as follows:

"And then on the second question, Tony, on the pricing, we've had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

Bobby Kotick then added, per SPoNG (linked above): "And Tony, you know if it was left to me, I would raise the prices even further."

Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.
 
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