- AOL announced the launch of AOL PlaySavvy.com
, a new site that targets parents of children ages 5-17 and helps them decipher the world of games, both PC and console.
PlaySavvy also helps parents stay aware of their kids' entertainment choices including assisting them in making informed decisions about buying games for their children.
Press Release: AOL Launches PlaySavvy.com
The PlaySavvy.com launch is a continuation of AOL's overall programming goal to offer consumers interactive and engaging experiences with relevant sites that target people's passion points.
This year, AOL launched several targeted sites including ParentDish.com, http://www.parentdish.com, Lemondrop.com, http://www.lemondrop.com, WalletPop.com, http://www.walletpop.com, and Holidash.com, http://www.holidash.com.
"Playing video games is one of the top pastimes for children these days, almost more than watching TV. We created AOL PlaySavvy to help parents navigate through all the gaming information out there in order to decide what's appropriate for their children," said Libe Goad
, Editor-in-Chief, AOL PlaySavvy. "In addition, PlaySavvy provides advertisers the opportunity to reach this targeted user base by creating appealing campaigns around the...