230w ago - As a follow-up to today's earlier article, we all know the initial verdict is out. The 360 only DLC for GTA IV ('Lost and the Damned') is looking capital 'A' awesome.

Great news for some of us, but where does that leave our beloved Sony console?

This is what DLC is supposed to be! Rockstar, who over the last decade have consistently stood at the tip of the gaming spear as it thrusts ever forward into bolder and broader areas, has yet again delivered a landmark moment in the evolution of our gaming culture.

Since Microsoft introduced us to the concept of DLC, we have watched in horror as it has again and again become nought but an upwardly turned middle finger, used by greedy publishers to sodomise their loyal fans (case in point: Oblivion's Horse Armour). But The Lost and Damned, the first of two Xbox 360 exclusive downloadable episodes for GTA IV, is the perfect example of DLC done right.

This is not a Knothole Island, or a Shivering Isles where you stay as the same character and merely explore more of the same world, from the same perspective. So much of what GTA is, is driven by the character...