13w ago - According to a recently uncovered Sony patent, it appears they are planning to implement a new form of interactive advertising in their next-generation PS4 / PlayStation 4 gaming console.

Below are the details from DualPixels.com (linked above), to quote: "SCEA is going next gen even with advertisements. Discovered just before PS4's imminent announcement, this new Sony patent shows new motion tech which allows you to interact with the advertisement.

This new form of marketing allows users to speed up the time of the ad by collaborating with it to complete virtual food orders; think Burger King.

The patent also seem to have a ton of social inter-connectivity as rumored that PS4 would sport large amounts of integration with the social networking universe. Check it out for yourself."

52w ago - Today onQ123 has uncovered details on an interactive content patent that Sony has filed for an in-game advertising scheme presumably for PlayStation Network.

To quote from GamePlox.com (linked above): "Like That Free PSN? Better Get Used to Advertisements - Recently discovered on Google Patents, a patent that Sony Computer Entertainment America filed on November 10, 2011 shows that they plan to interrupt game play to bring advertisements.

The premise is like this: you’ll be enjoying your game, and then it will start to gradually slow down, until an advertisement pops-up on your screen telling you about some great offers, and then your game will resume."

Is PlayStation Network Plus the wave of the future, or should PSN remain free but plagued with in-game advertisements? Feel free to share your opinions on this topic below!