Sony CEO Howard Stringer: PS3 Hackers Haven't Held Us Back

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127w ago - Today The Street (linked above) has interviewed Sony CEO Sir Howard Stringer, who states that PS3 hackers have not held them back despite numerous PlayStation Network disruptions over the last year.

He believes that they were the victim of a sophisticated vendetta orchestrated by elements within the hacking community, stating it was a revenge attack, due to them going after a PS3 hacker who exploited the PlayStation 3 console. Below is an excerpt from the interview, to quote:

NEW YORK (TheStreet) - Sony (SNE) has bounced back from a wave of hacking attacks on its PlayStation business earlier this year, according to CEO Sir Howard Stringer, who says that digital assaults are an occupational hazard for major firms.

“The press was on us for four days until somebody else got hacked and everyone realized that hacking is a fact of life,” he said, during a briefing event organized by The Wall Street Journal. “We took it on the chin over and over again - the problem that we have is that we were alone out there, so nobody had anything else to write about that month.”

Sony’s security travails certainly grabbed plenty of headlines. In May, the company confirmed that it was the victim of a massive denial-of-service attack, likely timed to coincide...
 

Sony CEO Howard Stringer Scoffs at PS3 Price Cut Rumors

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249w ago - Despite top industry sources reporting that a PS3 price drop is coming, Sony's CEO Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.

To quote: Stringer described recent comments about PlayStation's price by Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.

"He likes to make a lot of noise," Stringer said, when asked about the comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Last month, Kotick told the Times of London that Activision might cease developing games for the PlayStation if Sony did not cut the price of the console, which competes with Microsoft Corp's Xbox and Nintendo Co Ltd's Wii.

"When we look at 2010 and 2011, we might want to consider if we support the console," Kotick had said.

Asked about the logic of not cutting prices, Stringer said, "I (would) lose money on every PlayStation I make - how's that for logic."
 

Howard Stringer Takes Over as President of Sony Corporation

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268w ago - Howard Stringer, Chief Executive Officer of the Sony Corporation, just received a promotion. He is now going to be taking over as President of the main electronics business, as the former holder of that position, Ryoji Chubachi, will become Vice Chairman in charge of product safety, quality and environmental issues.

From Bloomberg: "The Japanese can't take decisive actions toward their comrades during hardship," said Yuuki Sakurai, general manager of financial and investment planning at Tokyo-based Fukoku Mutual Life Insurance Co., which manages $54 billion in assets.

"As a non-Japanese without such loyalties, Stringer is better positioned to conduct the large-scale restructuring that Sony has to do."

It is hoped that the reassignment of the 32-year Sony veteran Chubachi will help clear the way for Stringer to reorganize the company amidst losses, cutbacks, and global recession.

Press Release: Tokyo, February 27, 2009 - Sony Corporation ("Sony" or the "Company") today announced a major reorganization and a new management team. The changes, effective April 1, 2009, will fundamentally reorganize the company's electronics and game businesses to improve profitability and...
 







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