273w ago - If you have paid attention to any of our editorials here at Blend Games since late 2006, you would have noticed a consistent disdain for a particular section of Sony's business model: their video game marketing section.
Sadly, these guys and gals have done very little to properly promote many of their own first-party games, and in result have managed to create a very sub-par community outside the initial fan-boy hype.
Like everyone else out on the net who have seen viral marketing videos for some of Sony's exclusives, you sort of wonder why they stop there. In comparison, Microsoft has all sorts of ridiculous marketing ploys surrounding many of their first-party titles, leading up to the game's release.
In some cases MS will even continue to schedule events, make announcements and continue the viral marketing just past the game's release, like what they did with Gears of War and Halo 3.
Even now, compare the likes of Gears of Wars 2 energy drinks, announcements for limited and collector's editions, as well as a vibrant promotional campaigns, to the simple techniques employed by Sony for Resistance 2. It is almost as if they expect the game to do well and that they should leave it alone, completely.
It appears especially odd considering that gamers seem...
289w ago - Self-proclaimed veteran games industry marketer, Bruce Everiss, believes Sony's GPU is holding back the console and that it has made it a less powerful gaming machine than the Xbox 360.
Everiss uses a quote from Richard Huddy of ATI to back up the claim: "I think Xbox 360 technology is likely to outperform PlayStation 3 technology by a pretty healthy margin in the long run. It looks like the GPU is holding the PS3 back."
To quote: For the PS3 Sony wanted to have a technology advantage so they developed, in conjunction with Toshiba and IBM, the Cell processor. A clean sheet design with many innovations this took $400 million and four years to develop.
The intention was to use two of these in the PS3, one as CPU and one as GPU. However at the last minute Sony realised that the Cell GPU wasn't up to the job so they went to nVidia and bought their 7800GTX GPU. This gave them a number of disadvantages:
* It wasn't designed or optimised as a console GPU. It was designed and optimised as a PC GPU.
* The whole architecture of the console was compromised by the last minute change.
* The 7800GTX has less raw processing power than the Microsoft Xbox 360 GPU.