- If you have paid attention to any of our editorials here at Blend Games since late 2006, you would have noticed a consistent disdain for a particular section of Sony's business model: their video game marketing section.
Sadly, these guys and gals have done very little to properly promote many of their own first-party games, and in result have managed to create a very sub-par community outside the initial fan-boy hype.
Like everyone else out on the net who have seen viral marketing videos for some of Sony's exclusives, you sort of wonder why they stop there. In comparison, Microsoft has all sorts of ridiculous marketing ploys surrounding many of their first-party titles, leading up to the game's release.
In some cases MS will even continue to schedule events, make announcements and continue the viral marketing just past the game's release, like what they did with Gears of War and Halo 3.
Even now, compare the likes of Gears of Wars 2 energy drinks, announcements for limited and collector's editions, as well as a vibrant promotional campaigns, to the simple techniques employed by Sony for Resistance 2. It is almost as if they expect the game to do well and that they should leave it alone, completely.
It appears especially odd considering that gamers seem...