- For those of you wishing for a price cut
with the PS3 think again.
Sony says that it is losing $50 on every PS3 it sells right now. If they were to reduce the cost $100 they would go from losing 11% to 33%.
This is why it will never happen and why XBOX360 will always out selling ahead. The fact that Microsoft can support losing 33% is why the XBOX360 can get a big price cut.
When Sony has a new console ready then the price will drop, but I believe they need to spend more time on their firmware and extending their warranties than cutting the price of the console. Sony, are you listening?
To quote: In late February an analyst with Janco Partners claimed a price drop announcement from Sony was due "in the next couple days." Nearly a month later, no word on so much as a sales snip.
But Sony's still losing about $50 per PS3, according to Business Week, which pegged Sony's costs at $448.73 per system as recently as December 2008. If Sony dropped the retail price of the PS3 by $100, they'd increase their per unit losses by nearly a quarter ? from 11 to 33 percent.
What's more, GamePro