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Koller: The PSP will see Significant Growth Next Year

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326w ago - SCEA's director of hardware marketing, John Koller, has repsonded to an article that said third-party PSP software support has been on a steady decline since 2006.

"I think going into next year we're going to see significant growth. We're counseling retail to be ready for it. We have a number of very strong franchise games on the docket that will be launching next year. We haven't gone public with those, and many third-parties have not yet either because they're concentrating on holiday, but we have a number of very strong titles coming."

To quote: Koller also stated that publishers were not familiar with how demographics were shifting on the PSP, leading to improperly targeted games that did not meet sales expectations.

"When we launched the PSP it launched at a 28-year old, heavily male, New York subway [demographic], and that slowly trended down. Now we're in the mid-teens with a lot of tracking even younger than that. Our research shows that in the next 12 months young moms actually are set to have the highest propensity to purchase the hardware and software for their young children."

As a result, Koller says, "a lot of publishers that were making mature-rated games...
 

Interview: Niko's Hanson on Chinese Game Biz Growth

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347w ago - Market research firm Niko Partners has released results from its 6th Annual Review & Forecast Report on China's Video Game Industry, a comprehensive study of trends in the online, PC offline, and console gaming segments in the world's most populous country.

Revenue for online games was up 71 percent from 2006 to 2007, to $1.7 billion - with 21% of that figure coming from casual and "advanced casual" titles.

The firm expects a further 47 percent growth next year, with compound annual growth of 29% through 2012 to $6 billion. Niko managing partner Lisa Cosmas Hanson elaborated on the sharp increase in an exclusive interview with Gamasutra.

An Increasingly Game-Aware Culture

"Disposable income is rising, and people are able to spend a more money on games then they have in the past. The number of games has increased because as it becomes a more popular pasttime, the younger kids join this force, and the older gamers continue to play," said Hanson.

"In addition, prices have fallen, so people have bought more home PCs, so they can play more than when they just had to go to cafes. People still go to cafes for competition, however, and in cities where income is not as high."

Niko puts the number of hardcore Chinese gamers at 14 million, with that group...
 
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