230w ago - Support for Xbox 360, Internet-enabled TVs, and now the PlayStation 3 allows the new GridCast TV service to deliver high-value Internet video to over 36 million homes today using existing devices.

Press Release: SEATTLE--(BUSINESS WIRE)--Video delivery platform provider GridNetworks today announced support for GridCast TV on the Sony PlayStation 3.

The GridCast TV service, which launched last month, enables content distributors and owners to stream video directly over the Internet to viewers' TVs without requiring a set-top box or any other additional hardware.

GridCast TV uses existing UPnP (universal plug and play) devices such as the Xbox 360, PlayStation 3 and Internet-enabled TVs.

GridCast TV can now be viewed by anyone with an Internet-connected Xbox 360 or PlayStation 3. With combined support for these two gaming consoles, which hold a majority of console market share, GridCast TV can reach over 36 million homes worldwide, with roughly half of those in the U.S.

These numbers are also growing quickly, with Microsoft recently announcing the biggest Black Friday ever for the Xbox 360, with record sales on one of the biggest shopping days of the year for U.S. retailers.

"Microsoft and Sony know that today's console gamers are perfectly suited...