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Greenberg: We Recognize Sony as a Very Formidable Competitor

50°
306w ago - Microsoft's Director of Product Management for Xbox 360 and Xbox Live Aaron Greenberg has stood by his view that Home feels like Second Life for hardcore gamers.

"What always happens with the Internet is people isolate specific comments and things that you say, but you don't always hear the full story. I do believe what I said is actually the case, and I do stand by that. But at the same time, we recognize Sony as a very formidable competitor," he said.

He went onto say that the Home experience feels like "a 2005 experience in 2008" and that he's not sure it's something that will help Sony sell consoles or bring in a broader audience.

To quote: You got some gamers riled up when you told Kotaku, "What Home to me feels like is Second Life for hardcore gamers. It doesn't feel like it broadens the experience and invites people in. When they unveiled it, it seemed innovative. I think what's happened is now here we are a couple of years later and we're beyond that. It feels like 2005 tech in 2008. I'm not sure that's what people want."

Is that being too harsh? This is a major feature upgrade to the console. It's still in beta, it will add more features. Isn't it too early to just discount this as "old tech"?

Yeah, yeah. I think it's fair to address that. What...
 

Aaron Greenberg: We'll Outsell PS3 Worldwide This Holiday

200°
314w ago - September marked the Xbox 360's best month of 2008, in terms of sales in the U.S – its performance in Japan hasn't been too bad either.

Following a price cut that made the 360 the least expensive current generation console on the market, the company moved 347,200 units to American consumers. While it wasn't enough to supplant the Wii as the best selling console in the country, it was enough to beat the competition from Sony.

Kotaku spoke to Aaron Greenberg, group product manager for Xbox 360, just after NPD sales numbers hit to get his take. Unsurprisingly, he seemed rather pleased with the company's recent hardware successes.

"We expect to continue our price advantage over the PlayStation 3 for a long time," Greenberg told us, pointing to the $199 price tag of the company's entry level Arcade console, assuming that Sony would issue no pre-holiday price drops. "And we feel confident that we'll outsell the PS3 this holiday season in North America and in Europe. We'll do it on a global scale."

As for what those consumers are picking up, Greenberg said "We've seen lifts across all consoles, but the Arcade is doing exceptionally well."

Microsoft touted a 42% increase, month to month, on NPD hardware sales data. Greenberg made sure to point out that the August...
 

XBox 360 head Greenberg wrong, Blu-ray is doing just fine

200°
314w ago - Recently, XBox 360 product manager, Aaron Greenberg, indicated in an interview that the Blu-ray is not the future. He also goes on to take stabs at Sony for some of its decisions regarding the PS3.

Greenberg stated in an interview with Major Nelson, that the Blu-ray is no DVD. He also indicated that the Blu-ray format could be the next UMD. I assume he is attempting to correlate UMD as a failed format for movies. An odd comparison considering that the UMD is a Sony PSP-only format. I assume you could also say then, that the Nintendo DS cartridge is a failed format as well.

Greenberg said: "We have no plans to integrate Blu-ray into the Xbox experience,.. We believe that we shouldn't force consumers to pay for things they don't want. We also believe that the future's digital, and that's why we've invested in a massive library of entertainment content."

This supports my recent story detailing how Microsoft's nickel and dime business practice is financially savvier than Sony's model. However, the part about offering consumers more options probably wasn't what Microsoft had in mind as Peter Moore recently confirmed that the decision to release an Xbox 360 model with no hard drive was based on the extreme desire to bring the Xbox division into the black.

He...
 
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