A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
At a 10-year anniversary event, Polyphony Digital presented two technological trials for the next generation.
Both of the presentations were founded on the philosophy of “achieving the highest possible quality” held over the years by Gran Turismo... showing it off that at 2160p.
It was all part of a time trial showcasing Sony's latest SRX-S110 projector technology, which can support resolutions of 4096 x 2160 pixels.
To quote: One of these, was a time trial competition using Sony’s newest digital cinema projector, the “SRX-S110”. Gran Turismo 5 prologue is already in Full HD resolution at 1920 x 1080 pixels, providing the highest resolution possible in today’s TV content.
However in this time trial, the Full HD image was increased to twice the resolution both vertically and horizontally (4x the surface area), enabling game play at an ultra high resolution of 3840 x 2160 pixels.
There's general agreement that Sony stumbled out of the gate with the PlayStation 3. Months of intense hype were followed by a late launch (fully a year after the Xbox 360) and a staggering $600 price tag for the deluxe model.
Even worse, the PS3 didn't initially have any real must-have exclusive titles, and despite the power of its vaunted Cell processor, multiplatform games from third-party developers didn't look appreciably better than the respective titles on the Xbox 360.
Since then, the company's been modifying the PlayStation product line to better fit the competitive market landscape. As of August 2008, a new "bargain" PS3 is available with a larger, 80GB hard drive, and a "deluxe" model is due in November, doubling the capacity to 160GB.
Both, however, lack backward compatibility with PS2 games and do not come with flash card readers. If those features are a must, it might be best to pick up the 80GB "Metal Gear" bundle version on eBay w... More »
She's back. Today Eidos Interactive announced the first Tomb Raider game designed from the ground up for next generation gaming consoles has shipped to stores for PlayStation 3, Xbox 360, Nintendo Wii and DS.
In Tomb Raider: Underworld, Lara travels around the world to explore and solve puzzles on a scale grander than any the series has presented before.
In addition, Eidos has confirmed purchasers of the Xbox 360 version will receive an exclusive treat this holiday season.
Available sometime next month only on Xbox 360 will be the first of two new chapters, Tomb Raider: Underworld – Beneath the Ashes. This chapter takes place after the Underworld story has finished and features a new environment to explore and additional secrets to unlock.
The second chapter, Tomb Raider: Underworld – Lara's Shadow, will follow in early 2009 and introduce a new currently unknown playable character.
Sony's Director of Hardware Marketing John Koller posted a special second birthday wish for the PlayStation 3 via the PS Blog today as follows:
November 17 is a special date for us at SCEA because, as many of you fans know, it’s when we launched PLAYSTATION 3.
Two years ago today, we delivered our next-generation console, providing consumers with a gaming and home entertainment system unlike anything in the market – the power of the Cell Broadband Engine, out-of-the-box HDMI support for 1080p resolution, and a Blu-ray drive for high-definition movies and expansive games.
The PS3’s launch was also when the Resistance franchise was born, and the original title’s success has spawned a blockbuster sequel with Resistance 2 and a unique PSP installment with the upcoming Resistance: Retribution.
But that’s just what we started with, and PS3 has come a long way since November 17, 2006. If you stood in line the night before ... More »
The quest for perfect Nintendo 64 emulation on the PlayStation Portable continues with Daedalus X64 BETA 1.
This is a continuation of the original port by StrmNrmn and features a number of changes including: TV out support, ME audio support, increased buffers for better sound quality and a changed set of logo and graphics to represent the new name of the project.
[+] TV Out Support (Chilly Willy)
[+] ME Audio Supported (Small speed-up with sound on.) (Chilly Willy)
[+] Increased audio buffers for better sound quality (Kreationz)
[+] Changed logo and graphics to represent new name (graphic by SynGamer)
[!] Fixed screen shots (Chilly Willy)
[!] Fixed an OoT custom clend Mode (Wally)
[!] Fixed Shaking using double displa... More »
The infamous Xbox 360 "red ring of death" (indicating a failed unit) has caused Microsoft - and its customers - untold pain in the three years since the console's launch in 2005, and cost it $1.15bn (£738m) last year.
Microsoft has never said publicly why the console was plagued with faults: it seems that poor production quality was at the heart of the failures - an all-round problem with no single cause except impatience on the company's part as it tried to become the leader in videogame consoles.
It was an ambitious attack. Microsoft's engineers started working on the Xbox 360 at least a year after Sony's engineers began work on the PlayStation 3, yet wound up shipping a year earlier. With the first Xbox, the company lost $3.7bn (£2.3bn) over four years, mostly because costs of the box - particularly its hard drive - were too high.
Bill Gates didn't really care about the losses; that was simply the ante for getting into an exciting ne... More »
A press release from Epic Games China has officially announced the opening of Titan Studios, the developer of the upcoming PlayStation 3 game dubbed Fat Princess.
Press Release: – Epic Games China, Ltd. today announced the opening of Titan Studios, Inc., its wholly owned subsidiary based in Seattle, Wash. Titan Studios was formed to create original games that incorporate exceptional production values along with core technologies that extend the functionality of Epic Games’ award-winning Unreal Engine 3, and also to provide additional time zone support to partners using Epic Games China’s outsourcing services.
“We are recruiting highly talented and hard working developers, and giving them the resources they need to be successful,” said Paul Meegan, chief executive officer of Epic Games China. “We believe in creating small, cohesive teams that leverage Unreal Engine 3, our production talent in Asia, as well as our Asian and Western design sensibiliti... More »
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