A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
There's general agreement that Sony stumbled out of the gate with the PlayStation 3. Months of intense hype were followed by a late launch (fully a year after the Xbox 360) and a staggering $600 price tag for the deluxe model.
Even worse, the PS3 didn't initially have any real must-have exclusive titles, and despite the power of its vaunted Cell processor, multiplatform games from third-party developers didn't look appreciably better than the respective titles on the Xbox 360.
Since then, the company's been modifying the PlayStation product line to better fit the competitive market landscape. As of August 2008, a new "bargain" PS3 is available with a larger, 80GB hard drive, and a "deluxe" model is due in November, doubling the capacity to 160GB.
Both, however, lack backward compatibility with PS2 games and do not come with flash card readers. If those features are a must, it might be best to pick up the 80GB "Metal Gear" bundle version on eBay w... More »
Sony's Director of Hardware Marketing John Koller posted a special second birthday wish for the PlayStation 3 via the PS Blog today as follows:
November 17 is a special date for us at SCEA because, as many of you fans know, it’s when we launched PLAYSTATION 3.
Two years ago today, we delivered our next-generation console, providing consumers with a gaming and home entertainment system unlike anything in the market – the power of the Cell Broadband Engine, out-of-the-box HDMI support for 1080p resolution, and a Blu-ray drive for high-definition movies and expansive games.
The PS3’s launch was also when the Resistance franchise was born, and the original title’s success has spawned a blockbuster sequel with Resistance 2 and a unique PSP installment with the upcoming Resistance: Retribution.
But that’s just what we started with, and PS3 has come a long way since November 17, 2006. If you stood in line the night before ... More »
Will splashing out on expensive RAM make a real difference to PC performance? And if so, how much should you buy? We supply the benchmarks and lay the details bare.
According to legend, Bill Gates once concluded that “640KB of memory ought to be enough for anyone” (a legend he’s at pains to repudiate). These days it takes more than 800 times that much RAM just to make Windows Vista work smoothly.
But as the idea takes hold that more RAM is always good, we’re increasingly seeing home systems armed with a vast 4GB of storage. Indeed, with 64-bit Vista gaining traction, we’re sure the 8GB home PC can’t be far away. Is there any need for this much memory, or is it a waste of money beyond a certain point?
This month we set out to discover the truth. Armed with a comprehensive set of benchmarks and a big stack of DIMMs, we’ve tested performance on both XP and Vista to find out how much memory you really need.
Below is a recent interview with the very friendly Ben LeRougtel of Capcom, who enthusiatically answered some questions on Resident Evil 5 courtesy of XCN.
XCN: What makes a classic Resident Evil game?
BL: It’s fear and tension. If you look at some of the enemies you encounter in Resident Evil games they’re always grotesque and you’re not sure what they’re made up of - sometimes they’re part human, sometimes they’re complete abominations of nature. But Resident Evil 5 has moved away from that survival horror tag that was there in the beginning.
It has more of an action feel to it but still the tension is there and it’s intensified with the addition of co-op. It’s a very different experience - normally your Resident Evil mindset is “me, me, me!” and it’s just about your survival. Now you’ve got to worry about someone else as well, and if the other person is only out for themselves it makes the game ver... More »
This is about as close to Banjo Kazooie as PS3 owners will get, so enjoy it!
Banjo Kazooie Nuts & Bolts Theme:
• 5 Backgrounds custom made with a lithograph font, modified Web site background image, screen capture of the main page of the Web site and various photos from the official Fan Site Kit.
• 5 custom sounds straight from the game
• 2.5+ compatible Icons
The guys over at Mgestyk Technologies have been playing and come up with a pretty awesome melding of gaming technology dubbed Mgestyk Fusion, currently available for Windows XP and Windows Vista.
To quote the link above: If you've tried games like Star Wars: The Force Unleashed and the recent Star Wars: The Clone Wars - Lightsaber Duels on the Wii, you may have been disappointed that the in-game lightsaber does not always match how you are holding the wiimote.
Introducing Fusion from Mgestyk Technologies: Fusion is a patent-pending technology which combines Mgestyk's gesture processing with other sensor data such as from Nintendo's wiimote.
It looks pretty cool to me. It's a shame we won't see it on the PS3 until either someone hacks it for homebrew or Sony buys Nintendo. :)
Continued: We'll be demoing this at MIGS next week along with some of th... More »
After the secret source code for its then-unreleased shooter Half Life 2 showed up on file sharing services in 2003, game-maker Valve Software cooked up an elaborate ruse with the FBI targeting the German hacker suspected in the leak, even setting up a fake job interview in an effort to lure him to the United States for arrest.
The gambit ultimately failed, and Axel "Ago" Gembe remained safely in Germany. He was indicted last month in Los Angeles on new charges of creating the Agobot malware, and sharing it with a crew of U.S. hackers who used it to stage denial-of-service attacks in 2003.
In September 2003, the source code for the much-anticipated Half Life 2 game turned up online, and Valve's managing director, Gabe Newell, revealed that the company's network had been breached. In a post to the company's Web forum, Newell asked for gamer's assistance in finding the hackers responsible.
"If you have information about ... the infiltratio... More »
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