- You might think this is a depressing way to start a series of columns about the all-exciting, all-conquering sphere of mobile gaming, but let's face facts: if mobile gaming hasn't actually failed yet, it hasn't been the massive success everyone in the industry expected five years ago.
The market, so the analysts keep telling us, is going to be huge, but in five years' time. That's what they said five years ago, and that's what they're saying now. Always jam tomorrow.
The reason is actually very simple but it's something no-one in the industry is willing to own up to. The problem is that mobile games are simply not appealing enough to get most people to play them. That's why the percentage of people who've downloaded a game onto their mobile remains stubbornly stuck at five per cent.
Technically mobile games are okay, but what's vital is that there are few games that aren't done better on a different console. To that extent, the mobile is the ultimate also-ran gaming device, suffering from badly ported versions of games designed for other platforms.
Everyone know it, but in the desperation to keep the money flowing, it seems we're prepared to buy up any old film or TV licence and try to make another mobile game. Licences that have no right being made into games seem to be announced...