A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
The guys over at Mgestyk Technologies have been playing and come up with a pretty awesome melding of gaming technology dubbed Mgestyk Fusion, currently available for Windows XP and Windows Vista.
To quote the link above: If you've tried games like Star Wars: The Force Unleashed and the recent Star Wars: The Clone Wars - Lightsaber Duels on the Wii, you may have been disappointed that the in-game lightsaber does not always match how you are holding the wiimote.
Introducing Fusion from Mgestyk Technologies: Fusion is a patent-pending technology which combines Mgestyk's gesture processing with other sensor data such as from Nintendo's wiimote.
It looks pretty cool to me. It's a shame we won't see it on the PS3 until either someone hacks it for homebrew or Sony buys Nintendo. :)
Continued: We'll be demoing this at MIGS next week along with some of th... More »
A press release from Epic Games China has officially announced the opening of Titan Studios, the developer of the upcoming PlayStation 3 game dubbed Fat Princess.
Press Release: – Epic Games China, Ltd. today announced the opening of Titan Studios, Inc., its wholly owned subsidiary based in Seattle, Wash. Titan Studios was formed to create original games that incorporate exceptional production values along with core technologies that extend the functionality of Epic Games’ award-winning Unreal Engine 3, and also to provide additional time zone support to partners using Epic Games China’s outsourcing services.
“We are recruiting highly talented and hard working developers, and giving them the resources they need to be successful,” said Paul Meegan, chief executive officer of Epic Games China. “We believe in creating small, cohesive teams that leverage Unreal Engine 3, our production talent in Asia, as well as our Asian and Western design sensibiliti... More »
This February, Electronic Arts will release Burnout Paradise: The Ultimate Box on PC, PS3 and Xbox 360, an edition of Criterion's open-world racer that packs all of the game's downloadable content along with a new offline multiplayer mode and other tweaks.
Dubbed Burnout Paradise Party, the offline multiplayer mode enables up to eight players to compete in challenges, one at a time, by passing the controller. For those that already own Burnout Paradise, the offline multiplayer mode will be sold as DLC.
The Ultimate Box will also add a number of oft-requested features, such as a restart option added for racing, easier control of the early vehicles, and a PS3-only social networking tool referred to as Burnout Paradise Network.
EA did not specify if those changes will be available to those that already own Burnout Paradise, which arrived on PS3 and Xbox 360 this past January. The Ultimate Box release will mark the game's promised debut on PC.
More »
Though many previously bundled applets now will ship separately to Windows 7, Windows Media Player remains part of the core OS. Windows 7 will ship with Windows Media Player 12, which includes some surprising new features.
The UI itself is brighter and lighter than WMP11. Some buttons and toolbar items have been moved around, but the experience should be pretty familiar to users of version 11. What does represent a big change is the removal of the Now Playing button, which in WMP11 switches to a view showing the current playlist.
This is because WMP12 completely separates library management from what's currently playing, with two distinct player modes; Now Playing view, and Library view. Library view contains all the library manipulation features that should be familiar from WMP11. Now Playing view contains the current playlist, visualizations, and videos.
There's also a new taskbar miniviewer that works with the new Windows 7 taskbar, and WMP... More »
Today IGN made available a comparison video of Resistance 2 against the original Resistance 1, primarily for those interested in seeing the difference in graphics.
The video is dubbed: "Evolution of a Franchise: Resistance 1 & 2"
A job posting at Future Publishing has revealed that Qore's UK equivalent will be titled 'Official PlayStation Magazine HD'.
To quote: Content Producer - Official PlayStation Magazine HD - Bath
About The Role: This is a key role on Official PlayStation Magazine HD, a new weekly paid-for download delivered direct to PS3 owners via the PlayStation Network Store. Future is working with Sony on the project, which will contain hi-def video, game demos and other content. This is your chance to be part of something key to Future’s digital development.
As Content Producer you will oversee the weekly production of Official PlayStation Magazine HD. You will liaise with Sony and third party publishers to ensure the constant throughput of digital materials and negotiate timed exclusives on content.
Managing the workflow of the Assistant Producer and Video Editor, you will need to ensure each weekly edition is submitted within the deadline. ... More »
The multimillion-dollar ad war between Microsoft and Apple has turned nasty, with Apple firing the latest salvo in an attempt to continue to define Vista as a broken, bug-ridden operating system.
Apple's ads have long lampooned the PC for being staid and uncool but, this time, Apple's target isn't the PC per se, but Microsoft's marketing strategy.
The first of two new ads shows PC, played by John Hodgman, allocating stacks of dollar bills toward either "advertising" or "fix Vista", with the bulk of the money going to advertising.
The ad is a swipe at Microsoft's $US300 million ($430 million) ad campaign to redefine Windows Vista's image, which featured stars including comedian Jerry Seinfeld (reportedly paid $US10 million for his appearance), actress Eva Longoria, singer Pharrell Williams and even the author Deepak Chopra.
A belated response to Apple's highly successful "I'm a Mac, I'm a PC... More »
(1) 
