A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
There's general agreement that Sony stumbled out of the gate with the PlayStation 3. Months of intense hype were followed by a late launch (fully a year after the Xbox 360) and a staggering $600 price tag for the deluxe model.
Even worse, the PS3 didn't initially have any real must-have exclusive titles, and despite the power of its vaunted Cell processor, multiplatform games from third-party developers didn't look appreciably better than the respective titles on the Xbox 360.
Since then, the company's been modifying the PlayStation product line to better fit the competitive market landscape. As of August 2008, a new "bargain" PS3 is available with a larger, 80GB hard drive, and a "deluxe" model is due in November, doubling the capacity to 160GB.
Both, however, lack backward compatibility with PS2 games and do not come with flash card readers. If those features are a must, it might be best to pick up the 80GB "Metal Gear" bundle version on eBay w... More »
PlayStation Home Community Manager TedTheDog has outlined a rough overview of the coming weeks leading up to the launch of the PlayStation 3 Home Open Beta. Details are as follows:
To quote: Excited? Me too
Frustrated? Sorry, but not long now.
Here's a rough overview of the coming weeks:
1. The version 1.0 Patch Notes will be published in the closed beta forum so they know what to expect and to help plan testing.
2. A couple of days later Version 1.0 will be released into the Closed beta. That will not happen this week.
3. SCEE will be inviting a large number of extra testers into the closed beta to load test and that process will start within a day or so of v1.0 going live. We wont invite them all straight away, we'll ramp it up over a a period of time. We will be inviting non-English speaking testers for the first time.
Languages covered will be English, French, Italian, German an... More »
After the secret source code for its then-unreleased shooter Half Life 2 showed up on file sharing services in 2003, game-maker Valve Software cooked up an elaborate ruse with the FBI targeting the German hacker suspected in the leak, even setting up a fake job interview in an effort to lure him to the United States for arrest.
The gambit ultimately failed, and Axel "Ago" Gembe remained safely in Germany. He was indicted last month in Los Angeles on new charges of creating the Agobot malware, and sharing it with a crew of U.S. hackers who used it to stage denial-of-service attacks in 2003.
In September 2003, the source code for the much-anticipated Half Life 2 game turned up online, and Valve's managing director, Gabe Newell, revealed that the company's network had been breached. In a post to the company's Web forum, Newell asked for gamer's assistance in finding the hackers responsible.
"If you have information about ... the infiltratio... More »
Courtesy of marketwire via YouTube, below is a video and related Press Release as the ESRB announces rating summaries, a new source of information for parents about video game content.
Press Release: ESRB Announces New Video Game Rating Summaries
New Resource Provides Parents With More Detailed Information on Game Content Just in Time for the Holiday Shopping Season
The ESRB announces rating summaries, a new source of information for parents about video game content.
NEW YORK, NY--(Marketwire - November 12, 2008) - The Entertainment Software Rating Board (ESRB), which assigns age and content ratings for computer and video games, today announced the availability of "rating summaries," a new, supplementary source of information about game content that parents can use when considering which games to purchase for their children this holiday season and beyond.
Rumor has it that Windows 7 will drop in the middle of next year, but last month Microsoft released a "preview" tester build of Windows 7. After living in the Windows 7 Preview for a week now, several features and niceties jumped out at me which promise to make Windows a better place to work come 2009.
Here are just a few of the things to look forward to in Windows 7.
10. Ding-dong, the Sidebar is dead.
One of the first things I hunted down and killed in Windows Vista was the Sidebar, which loaded by default and docked Vista's Gadgets to the right side of your desktop. In Windows 7, the sidebar is no more, and gadgets, should you want them, can roam free across the desktop. This time around, the gadgets feel less distracting to me—the CPU meter and calendar gadgets are my favourites, though this screenshot shows many more.
9. Calculator, WordPad, and Paint got overhauled.
It sucks that Windows 7 is stripping the built-... More »
You'll have to forgive me; I would rather be playing Gears of War 2 on my Xbox 360 instead of writing this. Unfortunately, Microsoft's customer support has made that an impossibility.
Now, I'm well aware that the internet has become a haven for Xbox customer support horror stories and with good cause. In fact, I think that these types of stories are quickly catching up to porn as the most popular use of the internet.
I kid of course, and I would think my experiences with these people would be good for a laugh or two if I didn't have a fresh copy of Gears 2 staring me in the face. Before I begin with my multiple tales of woe, let me tell you a bit about how our operation works here at GamingExcellence.
GE is made up of a staff of about two dozen very enthusiastic folks that contribute to the site through sheer love of all things gaming related. We're not doing this for the big bucks, we're not doing this for the fame, we're doing this because gami... More »
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