207w ago - First it came in the form of an epic 'screw you' to every non-Sony gamer who was looking forward to the simultaneous multiplatform PAL release of Ghostbusters: The Video Game.
The common criticism was that Microsoft had done it for a long time, so why shouldn't Sony be able to do the same thing?
As time passed it became clear that Atari was in some potentially dire financial straits that may well have acted as necessary motivation to accept Sony's offer.
Potentially Sony was acting as a saviour and throwing Atari a lifeline that allowed them to release a game that has enjoyed considerable positive hype.
The other platforms aren't missing out on Ghostbusters entirely; they're merely forced to wait for a period of time before they can access it.
In this respect, the Ghostbusters debacle can be seen as 'just desserts' for Microsoft who have been more than willing to do such things in the past.
But then came the announcement that Batman: Arkham Asylum, another multiplatform release, is set to receive exclusive content for PS3 owners. PS3 owners who purchase Arkham Asylum will be able to access The Joker in the game's Challenge Modes.