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Why GTA IV Deserved the Hype and Halo 3 Didn't

50°
333w ago - Fan-boys should start throwing and shouting things now so that they can get that out of the way. Because what you're about to read will probably make you more angry than a Jack Thompson tirade on video game content banning. So brace yourselves, fan-boys, because it's about to get ugly for a certain green-suited, Robocop wannabe and his see-through, advanced AI sidekick.

If any of you are familiar with the Haze Hype articles of last year you'll probably remember a good deal of praise going toward development studio Free Radical for their original and risky project, Haze. The very reason Haze was compared to Halo 3 was not because Bungie had a media fiasco surrounding their green savior for the planet Earth, but for the lack of ingenuity that was going into the project, in light of the hype. This is pretty much the same argument, only describing why the hype was well deserved for Rockstar's project and not for Bungie's.

Already, GTA IV is breaking records with its sales, despite the economy being plagued with the overbearing cloak of a recession, and the controversial anti-hype that surrounded GTA IV before its release. But there was one thing that excelled GTA IV to the record busting platform it sits atop: hype. Without promotional ads nearly everywhere, and in all shapes and forms (not to mention...
 
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