New York, N.Y. – September 30, 2008 – IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment’s PLAYSTATION®3 (PS3).
The first game to feature IGA integrated ads will be Guitar Hero® World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GfK.
This landmark agreement, which also includes future Activision Publishing titles, is the second publisher deal announced by IGA since the PS3 opened its platform for in-game advertisements.
“Activision has one of the most impressive stables of games in the video game industry,” said Justin Townsend, CEO of I... More »
Will Microsoft launch its next-gen Xbox in 2011? There have been a couple of articles recently that have speculated on just that. We look at whether the 'Xbox 720' will feature a return to Intel chips, the inclusion of a Blu-ray drive, and more storage than you can ever fill.
A PlayStation 4 and potential 'Xbox 720' could arrive as early as 2011, estimates Crytek president and CEO Cevat Yerli. Industry analyst Colin Sebastian agrees, suggesting that "the general consensus amongst industry professionals is that a new generation of home consoles will arrive on the market in 2011 or 2012."
Terabyte storage for the Xbox 720?
We've already speculated about what Microsoft might be planning for its third Xbox – 16 or 32 processing cores (including onboard graphics), 8GB of DDR memory, broadband connectivity and a hard disk that delivers terabytes rather than gigabytes of storage space.
Psyonix Studios today announced Supersonic Acrobatic Rocket-Powered Battle-Cars, an arena-based online vehicle sports game for PlayStation Network that brings together animated vehicles in sports-like gameplay.
The game features vehicles with incredible physics-based maneuverability, including boosters for launching high into the air or accelerating at break-neck speed on the ground. In the air, cars can roll, flip, jump, dodge or spin. In this team-based soccer-inspired game, the vehicles maneuver to perform breathtaking saves, awe-inspiring shots on goal, and gruesome demolishes of opponent cars. These abilities, combined with the players' own creativity, create a unique and thrilling experience every time.
Wide-ranging community involvement is supported through team and league play, as well as extensive statistical tracking, rankings, and rewards for individuals and teams. The game features mini-games and single player matches as well as team and league mat... More »
What’s the deal with Microsoft losing the entire first quarter of 2008’s hardware sales to the PS3 and Wii while not really seeming to give care? Is it all show (the not caring part) or what?
Maybe I should start taking bets for what Microsoft’s “official” reason will be this time. They’ve already used up “underestimated demand” and “production capacity issues“. My money’s going on “Who cares about March anyway?! March is a stupid doo-doo month!”
In anticipation of Thursday’s official release of the NPD sales numbers, analysts are predicting that Sony outdid Microsoft for March. I’m not sure about you, but I was getting used to seeing Xbox 360 sales as the metric people really watched, while Wii sales were a never-ending fluke we expected to crash at any moment and the PS3 was the little system that (never) could.
When the PS3 outsold the 360 the first time, we all agreed… it was a fluke. Then it happened again, but... More »
I can't speak for everyone, but I saw plenty of 18-rated movies when I was a kid. Robocop seems to be the one that everyone of my generation had to see, but you can probably put films like Predator, Terminator and Aliens in that bracket too.
I don't want to get into a discussion about whether those films scarred me (I had a few nightmares about Predator, but other than that I'm pretty well adjusted), but instead look at just how we, as kids, were able to watch those films. The BBFC did its job, giving them a legally enforceable 18 rating, our parents weren't in the dark about movies (they'd been around for years), yet everyone wanted to be Murphy in the playground.
Of course, this is all just a roundabout way of saying that kids will get hold of and play 18-rated games. The Byron Review, which has been pretty universally praised for being both fair and making a lot of sense, should result in all games receiving BBFC ratings (something only a small percentage ... More »
While crashing and doing donuts mid circuit the other day in GT Prologue I had a chat with SCEE NZ’s Marketing Manager Dave Hine and Paul Gunn (PR Extraordinaire) about the sales figures for GT Prologue and whether they thought the online would outsell the hard copy on Blu Disc.
They expressed their surprise at the popularity of War Hawk as down-loadable software and said that they anticipated GT to receive an even warmer welcome when it comes out later this month.
Also mentioned in the conversation was that the pre-order figures for the SCEE regions show orders already at one million. Making the PS3’s first pre release Platinum title.
From space to eastern Europe, Dark Sector has come a long way. We chat with Digital Extremes about the game's present and possible future.
Congenital analgia is a genetic disorder the prevents sufferers from experiencing pain. For Hayden Tenno, lead character in new PlayStation 3 and Xbox 360 game Dark Sector, this curse is something of a blessing.
Hayden is the star of Dark Sector, a contemporary third-person game developed by Canadian studio Digital Extremes. Central to the project is the idea of change.
Hayden is a straight-talking anti-hero who, through his genetic abnormality, is able to withstand the effects of the Technocyte virus, a biological weapon that is running out of control in the eastern European country or Lasria.
The Technocyte virus, Digital Extremes' Dave Kudirka explains, turns everyone unwittingly exposed to the disease into horrible, blood-thirsty creatures. Everyone, that is, except Hayden. Thanks to his ana... More »
Just in case you're not familiar with the phrase, a White Elephant is something that is more trouble and more expensive than its worth and therefore a liability. Sound familiar? Welcome to our 15 month appraisal of Sixaxis - PlayStation 3's controversial motion-sensitive controller.
After nearly a year and a half, it's hard to use the defence that it's 'still new technology'. There's a wealth of evidence by which to judge its success and second-generation games should have learned from the mistakes of the launch titles.
But we have to say, it's not a very convincing case file. While Ratchet and Clank: Tools of Destruction used the tilt feature sparingly to decent effect, High Velocity Bowling actually used arm motions to control the swing's power level and in-car MotorStorm steering was a lot of fun, these are the few worthwhile efforts.
Who could forget Lair, which didn't only lack the sensitivity and precision to make control anything but a str... More »
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