A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
At a 10-year anniversary event, Polyphony Digital presented two technological trials for the next generation.
Both of the presentations were founded on the philosophy of “achieving the highest possible quality” held over the years by Gran Turismo... showing it off that at 2160p.
It was all part of a time trial showcasing Sony's latest SRX-S110 projector technology, which can support resolutions of 4096 x 2160 pixels.
To quote: One of these, was a time trial competition using Sony’s newest digital cinema projector, the “SRX-S110”. Gran Turismo 5 prologue is already in Full HD resolution at 1920 x 1080 pixels, providing the highest resolution possible in today’s TV content.
However in this time trial, the Full HD image was increased to twice the resolution both vertically and horizontally (4x the surface area), enabling game play at an ultra high resolution of 3840 x 2160 pixels.
Per Grace Chen (Senior Manager, PlayStation Store) today:
Hey, everyone. It’s time again for the PlayStation Store weekly update.
Add-on Game Content
LittleBigPlanet Sack in the Box Costume (free)
A community costume for SackBoy!
File size: 1.04 MB
LittleBigPlanet LocoRoco Costumes ($2.99)
A costume kit for SackBoy! Contains 5 different costumes.
File size: 1.04 MB
BioShock PS3 Challenge Rooms ($9.99)
Experience the intense, terrifying world of Rapture like never before with the all-new PLAYSTATION 3 exclusive Add-On Game Content featuring three unique Challenge Rooms and some very cool extras. In “A Shocking Turn of Events,” rescue a trapped Little Sister in a disturbing carnival in Rapture. In “The I in Team”, defeat a Big Daddy using only your wits. In “Worlds of Hurt” plow through eight rooms filled with the worst Rapture has to offer.
File size: 402 MB... More »
First details of the eagerly awaited downloadable content for Grand Theft Auto IV have emerged, with initial reports suggesting the Xbox 360 exclusive pack will shift the focus away from Niko Bellic.
Revealed by USA Today, the downloadable content is titled 'Lost and Damned', and centres around the character of Johnny Klebitz, a member of Liberty City's biker gang The Lost.
Rockstar's Dan Houser said of the add-on '"I can't go into too much detail on the story, because we try not to give away too much plot before the game is released. But I can say that the story will show you a different side of Liberty City."
Further details are scarce, although a February 17 release date has been attached to Lost and Damned.
To quote via PlayStation Underground: Tomorrow, we are releasing a new version of PlayStation Home called PlayStation Home 1.0. This version will add some exciting new features and fix several known bugs, preparing us for launch into Open Beta. You can find the full list of new features below.
Highlights include new emotes and dance moves for avatars, new arcade games, new ways to launch into games from PlayStation Home, a new game rewards system, and much, much more! We think you’ll enjoy these many changes and improvements.
Home will be down for a period of time tomorrow to prepare for the launch of Version 1.0. I will let you know in the forums when it is back up.
We will be inviting a tremendous number of new beta testers soon, and conducting a massive load test this Friday night, November 21st. We will have an event to celebrate the moment. Stay tuned for further information as your assistance with this event is greatly appreciated.
More »
2K Boston Assistant Producer Keith Shetler shared the following via PS Blog today:
Hey there! What’s that you say? You love challenging gameplay... and failed underwater utopias?
Then prepare to experience the world of Rapture like never before with the BioShock PS3 Challenge Rooms Add-On Content pack available tomorrow, November 20, for $9.99 only on the PlayStation Network.
I’m Keith Shetler, Assistant Producer at 2K Boston, and I’m very excited to introduce two new play modes with this DLC pack: New Game Plus and Challenge Rooms. Both add new twists to the game millions already love!
New Game Plus allows you to start a new supercharged playthrough of BioShock. Ready for this? You begin the game with any weapons, abilities, and inventory that you collected during a previous playthrough. Always wish you could obliterate Dr. Steinman with your uber grenade launcher? Now you can!
There's general agreement that Sony stumbled out of the gate with the PlayStation 3. Months of intense hype were followed by a late launch (fully a year after the Xbox 360) and a staggering $600 price tag for the deluxe model.
Even worse, the PS3 didn't initially have any real must-have exclusive titles, and despite the power of its vaunted Cell processor, multiplatform games from third-party developers didn't look appreciably better than the respective titles on the Xbox 360.
Since then, the company's been modifying the PlayStation product line to better fit the competitive market landscape. As of August 2008, a new "bargain" PS3 is available with a larger, 80GB hard drive, and a "deluxe" model is due in November, doubling the capacity to 160GB.
Both, however, lack backward compatibility with PS2 games and do not come with flash card readers. If those features are a must, it might be best to pick up the 80GB "Metal Gear" bundle version on eBay w... More »
A week ago,“An Evening With Kevin Smith 2″ through the Netflix streaming service on my Xbox 360 but didn’t finish. Now, I can’t watch the rest.
Joystiq broke word this evening that Netflix stopped Xbox 360 users from streaming movies distributed by Sony Pictures Entertainment.
This restriction only applies to Xbox 360 users. PC, Mac and other Netflix-enabled on-demand devices can still stream Sony Pictures Entertainment films, and is not a glitch.
“In the case of Xbox 360, a few hundred titles are temporarily unavailable to be streamed via the Xbox game console,” Netflix VP of corporate communications Steve Swasey told MTV Multiplayer in an e-mailed statement tonight.
“Those titles are still available to be watched on subscribers’ computers and on TVs via other partner devices, and we hope they’ll be licensed for Xbox 3... More »
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