53w ago - MonkeyPaw Games Marketing Manager Ray Almeda has announced today that Arc The Lad III debuts on PSN this week with some of the title's artwork displayed below.

To quote: It seems every gamer harbours a dream to get his game idea to come to life. The process for bringing a game concept to a console is long and littered with unending hazards.

How does it actually happen? When a designer comes up with a concept, it has to be original and exciting enough to get broad buy-in from a wide swath of staff. It also helps to have a license. And of course every game needs a compelling hook.

It's not an easy task. But once the idea gets green-lit and funded, the process leads the concept down a production line. Many team members' input and a "can't fail" divining light must lead it to fruition. The final concept is often significantly different than the creative director's original dream but usually it is the best fit for the product's viability.

Once you get a winning formula and a game sells an acceptable amount of units, the title gains momentum and takes a life of its own. A winning title can get a sequel or even a series...a designers' wet dream.

By this time, we're dealing with art. Examples are rare, but one that we've showcased is Arc the Lad....