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Analysts: Sony PS2 Price Cut Signals PS3 Price Drop This Year

350°
278w ago - Now that it's in a price-cutting mood, analysts tracking Sony Corp. (SNE) say the company is more likely than ever before to lower the price of its flagship PlayStation 3 videogame system sometime this year.

To quote: Sony's computer entertainment division announced Tuesday it will lower the price of its PlayStation 2 console to $99.99. The PS2 was released in 2000.

Sony hopes the 23% price cut, which takes effect Wednesday, will sustain the life of the PS2, which it says has sold more than 136 million units worldwide since its launch.

Critics contend Sony now needs to lower its PS3 prices for a number of reasons, starting with staying competitive with Microsoft Corp. (MSFT), which saw sales of its Xbox 360 jump after lowering the price and bundling the system with games in early September.

PS3 price-cut pressure increased in December, when analysts said Sony might not reach its goal of selling 10 million PS3 consoles through March without a price reduction, as sales for the hardware dropped despite gains by competitors. March videogame console sales results won't be available for another two weeks, a Sony spokesman said.

Meanwhile, the company is in the midst of...
 

Analysts: PS2 Not Dropping To $99 Any Time Soon

250°
326w ago - Analysts have agreed that we won't see the PS2 dropped to $99 in the near future in the US as the demand is still high. One analyst believes that once the PS3 it is compelling content like 'Guitar Hero' and 'Rock Band' that keeps the demand for PS2s up.

To quote: On Thursday evening, Pachter left us a voicemail, in which he said:

The real reason we haven't seen a $99 PS2 is that demand hasn't dropped enough for Sony to justify the price cut. Compelling content like 'Guitar Hero' and 'Rock Band' keeps the demand for PS2s up. I saw a 'Guitar Hero' PS2 bundle at Best Buy a couple of months ago for $189.

They're discounting 30 bucks if you buy the two together. I think games like that – that are kind of a one-off for people who haven't played a PS2 game before and will [make them] say 'Hey, I can buy a PS2, why not?' – [will help keep the price where it is.]

As long as you've got a couple hundred thousand PS2s a month selling, Sony doesn't feel compelled to make the cut. I think you will get the cut, because, frankly, Sony wants to differentiate the PS3. I think the PS3 comes down to $349, maybe $299 if they can afford it.

But they've just been selling four to five million PS2s a year in the U.S. so there's no reason to cut the price...
 
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