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Sony Patent Reveals New Form of Interactive Advertising for PS4

1050°
74w ago - According to a recently uncovered Sony [Register or Login to view links], it appears they are planning to implement a new form of interactive advertising in their next-generation PS4 / PlayStation 4 gaming console.

Below are the details from DualPixels.com (linked above), to quote: "SCEA is going next gen even with advertisements. Discovered just before PS4's imminent announcement, this new Sony patent shows new motion tech which allows you to interact with the advertisement.

This new form of marketing allows users to speed up the time of the ad by collaborating with it to complete virtual food orders; think Burger King.

The patent also seem to have a ton of social inter-connectivity as rumored that PS4 would sport large amounts of integration with the social networking universe. Check it out for yourself."


 

Sony Files Interactive Content In-Game Advertising Scheme Patent

650°
113w ago - Today [Register or Login to view links] has uncovered details on an interactive content [Register or Login to view links] that Sony has filed for an in-game advertising scheme presumably for PlayStation Network.

To quote from GamePlox.com (linked above): "Like That Free PSN? Better Get Used to Advertisements - Recently discovered on Google Patents, a patent that Sony Computer Entertainment America filed on November 10, 2011 shows that they plan to interrupt game play to bring advertisements.

The premise is like this: you’ll be enjoying your game, and then it will start to gradually slow down, until an advertisement pops-up on your screen telling you about some great offers, and then your game will resume."

Is PlayStation Network Plus the wave of the future, or should PSN remain free but plagued with in-game advertisements? Feel free to share your opinions on this topic below!


 

Video: PS3 Digital Advertising Demo at CEATEC 2009 in Japan

50°
250w ago - In Japan this week during CEATEC (an IT and Electronics exhibition that runs from October 6-10, 2009) Sony's PS3 console made an appearance with an interactive digital advertising demo for onlookers.

During the demonstration, the PlayStation 3 displays various visual effects on the screen, including water and fire, with the hand movements of the people captured on cameras used to modify them along with recognizing and highlighting their faces.

To quote, roughly translated: "The 'Interactive Signage' combined with PlayStation 3 console. These PS3s are synchronized to be used on multi display.

The Cell proccessor used on PS3 is fast enough for realtime graphical effects. Combined with face detection and motion sensor, it can deliver visual contents which will best fit the viewer.

The demo PS3 system mixes video from HD camera and visual effect on real time. In the video, notice the right screen. Along with facial movement, hydroscopes are automatically drawn on audiences' face."

Check out the video below!




 

Sony UK Plans for 2.8 Million Dollar Killzone 2 Advertising Spree

50°
286w ago - Sony Computer Entertainment Europe has stacked a tidy lump sum of £2‭m (approx. $2.8m US) to help promote Killzone 2 in the region, [Register or Login to view links] reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of £2‭m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic rating - if numbers mean anything to you.

Sony UK has also allotted an additional £2‭m in order to promote other high profile PS3 exclusives, including industry darling, but commercially snubbed, LittleBigPlanet.

SCEE marketing director Alan Duncan told Edge that recent reviews of Killzone 2 prove the title has "lived up" to expectations and "brings a new energy" to the competitive first-person genre.

Sony UK hopes strong ads for Killzone 2 can drive sales in the region, which will receive an exclusive bundle for the game's release. That's fantastic, but how about someone drive to the PSN server room and flip the switch to give us that demo already.
 

Sony: Let Me Introduce You to the Concept of PS3 Advertising

200°
288w ago - Hey Sony, you may not be aware, but you've got a shot at a mammoth year in 2009.

You've got quite the software lineup - your PlayStation 3 exclusives greatly outstrip the competition - and you've got plenty of momentum with the likes of Blu-ray, PlayStation Home, and the ever-expanding Network.

Wait... we don't need to tell you. You keep telling us. But we're not the ones you need to convince; you need to convince the mainstream populace.

As the years have progressed, you managed to chip away at the numerous arguments built against the PlayStation 3, and that includes classic complaints like lack of software, price, and Network that isn't as robust as Live.

The games are here, you've dropped the price several times (could use another one, but whatever), the Network has Home, the video delivery service is great, and an awesome set of online content awaits all owners.

But there's one last drawback that needs to be conquered: the marketing and advertising that never seems to measure up. Recently, you completely dropped the ball in pushing Resistance 2, and although you said there'd be a huge campaign for LBP... well, we haven't seen much (excluding the picture below).

In comparison to what we've seen for Gears of War 2 and other Microsoft and Nintendo...
 
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