- Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille
has unveiled a new video from PS3's ad campaign today entitled 'It Only Does Blu-ray Movies.'
To quote: Next week's Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It's a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the PS3 to be on a lot of those lists this year.
This holiday's PS3 campaign marks one of our most aggressive approaches in terms of our advertising reach and frequency, so we hope you've seen the new commercials while watching your favorite TV programs.
I've been receiving a lot of emails from friends and family and hearing from a lot of you who are catching the commercials regularly and laughing even after the third or fourth helping.
We couldn't be more pleased by the overwhelming response, not just to the ads, but also evidenced by the sheer momentum behind our recent sales numbers. I'd like to personally welcome all of the new PS3 owners to what will be one of our best years ahead.
Beyond the amazing line up of Blu-ray games hitting this holiday, we're also expecting some blockbuster Blu-ray movie releases, including...